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EPISODE 122: BUILD YOUR ONLINE BUSINESS THROUGH VISIBILITY WITH JENN SCALIA

jenn scalia

Jenn Scalia went from rock bottom to creating a 7 figure business within 3 years. I chat with her about her journey, her ups and downs, the lessons that she’s learned, and the strategies that has helped her to grow her online business.

Jenn Scalia is a visibility and mindset strategist for entrepreneurs who want to make an impact, and is THE go-to expert for entrepreneurs who want the world to know their name.

Known for her tough love, no­-B.S. style, she helps entrepreneurs overhaul their biggest fears and empowers them to share their message with the world. She is the CEO and Mastermind of Million Dollar Mommy and Meant for Millions, a company founded to help women across the world reach their dreams and financial goals. She has been featured in Business Insider, Inc. and Forbes.com.

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"People don't notice when you're not showing up. They don't notice when you're not being visible. But they do notice when you are."

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Topics Discussed In This Episode:

  • The story behind starting her business as an unemployed single mom
  • Why being visible was difficult for Jenn in the beginning (and what she did to change that)
  • If mindset or strategy is more important when it comes to building visibility
  • What can online business owners do to start getting visible
  • How long it takes to build visibility

Resources Discussed In This Episode:

On today's episode, my guest went from rock bottom to creating a seven figure business within three years. We'll be chatting about her journey, her ups and downs, the lessons that she's learned and the strategies that has helped her to grow her online business.

She's a visibility and mindset strategist for entrepreneurs who want to make an impact and is known as the go to expert for entrepreneurs who want the world to know their name. Known for her tough love, no BS style, she helps entrepreneurs overhaul your biggest fears and empowers them to share their message with the world.

She's the CEO and mastermind of Million-dollar mummy. A company founded to help women across the world reached her dreams and financial goals. She has been featured in business insider, inc, and forbes.com. So here's my guest, Jenn Scalia, Jenn pleasure having you today.

I'm super excited to rock this interview.

Let's go ahead and rock this interview then. Now let's start by talking about your entrepreneurial story. So you started your business back while being a single mom, you've just been let go from your job. So what made you decide to become an entrepreneur?

I've had some experience in entrepreneurship before that I feel like as all of us entrepreneurs do with it started way before that, and I just never really tapped into it. My dad was an entrepreneur, but it was always like a sob story. Like I have to work so hard. So it was never encouraged to start your own business or to become an entrepreneur.

You know, that was actually the second layoff that I had within a year. I had gotten laid off from my previous job right after I had my son and I just, I actually just got mad and I was like, screw this. Like, I'm tired of. Having somebody else dictate whether I was going to get a paycheck or not, or whether I was going to be able to pay my bills.

So I need to just go out on my own and make, make this happen for myself. So that's kind of where it all kind of started. And like I said, I had a little bit of experience before, but I'd never done anything where I was like completely on my own and solely relying on my only income. So it was definitely a scary move and decision, but that's how it all started.

So your dad was an entrepreneur. You saw how hard he worked. You saw how tough it was, and then you got let go from a job, and you're like, I'm going to jump into entrepreneurship, the hardest thing that I saw my dad going through when I was growing up. What made you decide like entrepreneurship? Why not just get out a job?

Going for another job after I had been laid off twice in a year, it was just like, I kind of felt like that was going to be the same story, like it was like the corporations didn't really care as much, right. They didn't care about the little people, they didn't care that I had a son and a family to feed and all of that.

And they were just going to do what was good for them. And so that's why I just was like, okay, I'm going to do this. And I got to tell you, like the first year, definitely it was hard. Like, I don't think I actually went all in, in the first year. You know, now hindsight looking back, it was like, I just kind of like, yeah, I'm going to do this thing. And I played around a lot in that first year before I actually decided I'm going to take this thing seriously and make it happen.

Let's talk about that first year. So you were saying that you were not all in. What were you doing or what were you not doing back then?

At first, I think I was doing a lot of what I see a lot of new entrepreneurs. When I first started, I was very excited. I enrolled in a coaching program to kind of learn the industry and all of that stuff. So, I feel like I went all in when it came to that, I got my coaching certification.

But when it came to actually being visible online making sales, letting people know what I did, I was pretty much hiding. I was hiding behind, here's my pretty Instagram feed. I was hiding behind making edits on my website, like 45 hours a day. I was hiding behind, just like it was like, I was kind of doing it, but I wasn't actually doing the work that was going to get me clients and make me money.

And I think that that's something that a lot of new entrepreneurs do. It's like they just do all this busy work, but the busy work isn't the actual work that needs to be done.

So when did you make that switch? When did you switch that mindset? What happened? What was the tipping point that just changed that projectory?

Yes. And that is exactly what happened. It just came to a moment where it was like, I call it my come to Jesus moment because I literally, after just doing that for a year where it was just like, I was posting stuff on Instagram. I literally, I did not have a work with me page on my website. I mean, this is like how hidden I was and was trying to be, I think I was scared of rejection.

I feel a lot of new entrepreneurs are, and I was just like, Hmm, well maybe I'd still put myself out there. I can't be rejected. It was about a year after I initially first started that. I came to a point where it was just like, okay, I haven't made any money in my business and I either need to go get a job or I need to really go all in with this and figure out a way to make money and get clients.

And of course I chose the second, and then I immediately got my first client. Took me a year to get my first client. And I always like to share that because I think a lot of people think that they're behind or they're not where they should be just yet, or it's not happening fast enough. So I always like to share that.

Now I have this great success, but. It took me a whole entire year before I actually got someone to pay me money to coach them. You know, so obviously after that things grew and grew, but it took me a while to get there. But once I made that decision and I was like, yeah, there's no way I'm getting another job. I am going all in with this. I got my first client and then began to roll from there.

What kind of coaching were you doing back then? Cause obviously you were not doing the get visible online coaching.

When I first started, so in that first year I have an extensive background in marketing and social media. Love social media. I was like the first person on Myspace. I just loved it. I remember just like being on like AOL all the time when I was like in college. And I was just like, this is definitely like just what I like to do, you know?

And it, it allowed me to kind of feed that introvert in me because I was able to connect with people, but I didn't actually have to be around people, you know? So I had an extensive background in that.

So actually when I first started, I was doing freelance social media work and marketing for other businesses, local businesses. And I actually took a coaching program. And once I actually like learned coaching, I said to myself, and this is, I mean, the whole thing goes like in a crazy direction, but I was like, Oh, this work is not powerful enough. Like me just helping people like at their restaurant or their salon known, like I want to do more powerful work. I want to do more impactful work.

So I kind of did a couple of different things. So I worked with people with their relationships and then I also just helped women with their confidence in general. So it was more like, I call it confidence and love coaching, because I wanted people to have a good life and know that there was a better way.

So that's actually how I started coaching people back then. And my very first client was a relationship coaching client.

So you keep bringing it up having a coach back then. You signed up for some kind of coaching program that kind of taught you how to do a business and all that. What coaching program was that?

So the very first coaching program I ever invested in was B-School with Marie Forleo. I loved it. I mean, now I look back and I'm like, Oh, it's so basic, right. Because of where I'm at. But where I was back then, it was like the Holy grail. Like it was literally like, this woman is amazing. I just want to learn more and more from her.

I do feel like, because I wasn't solid in what I was doing, certain things got me stuck because it was like, you have to have your ideal client avatar and you have to have this and you have to have that. And because I didn't have those things, I was like, Oh my God.

So it did helped me a lot, but there was also parts of it that I got stuck in because I wasn't like fully certain in what I wanted to do just yet.

So since B school, do you have like other coaches that you work with?

When you said that we're going to talk about it, I'm like, Oh, we'll probably be here for an hour just talking about all the people that I've hired. So yeah, in the beginning, it was like I was taking more courses. Courses here and there. And then I realized, this is adding up. Like all of these little things that I'm spending money on are adding up. I should probably get an actual coach.

And so probably about a year and a half into my business, I was like, I'm going to put my big girl panties on and I'm going to hire a coach. And so my very first coach, her name was Becky Dickson and she was amazing. I think the reason that we really jived was because I had the background in social media and marketing, and she was more of like a mindset coach. And so it was my skills that I already had and combined with the inner work and the mindset stuff that really allowed me to take my business to new heights.

You started off as a coach. Now you help people get visible online. How did that business evolve over time? Like what made you decide to just change what you're selling?

Yeah, so, like I said, when I started, it was kind of like confidence and love coaching. Then I kind of got into this space where I was with other coaches. And so I left the relationship stuff, but I was still just doing confidence. So I was helping people just be more confident, be more themselves, be more outspoken, get what they want, but I was working with a lot of entrepreneurs.

As I said before, my background was in marketing and social media and I'm like, why am I not helping people with this thing that I know I'm really good at? And I let it go because for some reason, I got in my head that it wasn't impactful, like just helping people get followers or helping people learn social media just wasn't impactful enough.

I wanted to help people change their lives. And back then I didn't put two and two together that yeah, by helping somebody grow their business and learn these skills. That they're going to change their life financially. So it just kind of like morphed, it was kind of like evolving, like the more I learned, the more people that I worked with, the more coaching that I got, I really was able to like, settle into, like, this is what I'm really good at. This is my gift, and this is how I'm supposed to help people.

And even from the visibility, it also morphed now into doing more of the mindset stuff. Because after working with so many people, I realized, you know, the skills are just a tiny little piece. Whereas the mindset and who you are and how you show up is the bigger piece of the puzzle.

That is so true. You can always learn the strategies, you can learn the tactics. Those can be taught, those can be learned, but the mindset is the thing that stops a lot of entrepreneurs from moving forward in a business. And what I'm wondering is, throughout all these years that you're growing a business, what were some mindset challenges that you faced that have stopped you in certain points in your business that was just getting like, oh Jenn, are you sure you want to do this?

Oh yeah. I think in the very beginning, like, I didn't even know. I didn't even know that I had like money blocks or mindset blocks because it wasn't something that I had studied. It wasn't something that I was just like, I'm good at marketing and I know I can help people. And you know, I've done this for like huge corporations.

Of course I can do it online. And when I first got online, I was like, Oh, this is way different. This is not the same as doing marketing and social media for a local company, even big corporations. So I had to learn a lot. But working with that first coach really opened my eyes to me having some sub-conscious beliefs around money that I didn't even realize that I had.

Things that were passed down from my parents and generations before them, just the way, like I said, my dad worked really hard, you know? So when he came home from a hard day's work, it was like, oh, this is so terrible. And it's so hard. And you gotta work hard for your money, that type of thing.

So I had these like invisible programs that didn't allow me to really soar in my business until I discovered them. So I didn't even know that they existed. Until I had worked with this coach and she helped me pinpoint, hey, this is probably why you're like doing okay, but you're not soaring.
Right?

Because you're putting these invisible caps on yourself because you're afraid of what this money can do or what success is going to mean for you. So that was definitely like, those were the first things that I just, I just had to have an awareness around it. I didn't even know it existed.

So if guys that are listening, if you're like, I'm doing all the things and I'm stuck and I don't know why, or my business has plateaued or I can't get over a certain income level, there's most likely some mindset stuff going on, or some beliefs that are hidden that are stopping you from going to that next level.

It's so funny when you said that because my mom, literally, the other day, she just told me, it's okay to be... You don't have a good business, but you know, don't have to aim too high. It's okay to just have enough. That's just what she said to me. Just have enough.

That's another one, right? It's like, it's greedy to ask for too much, or rich people are greedy. So it's like, oh yes we're taught to like enough, just enough is perfect. And now I always tell my clients just enough is never enough, right? Like we always have to aim for higher and an aim for more.

Jenn, would you have changed any part of your business or decisions that you've made so far?

Oh, that's such a tough question. I'm going to have to say no only because it's just been such an incredible journey. Obviously I made some mistakes and obviously I've even made some bad choices when it came to investments, but I feel like if I didn't do those things, I wouldn't learn what I know now. So I definitely wouldn't change it.

I think there's some things that I probably would have done sooner. Like I feel like I would've gotten a coach sooner. I feel like I would have hired help like a VA or an assistant sooner than I did. So in hindsight, there's things that I would have definitely done sooner, but I don't know necessarily about if I would have done things different.

Let's talk about hiring a VA, cause that's something that a lot of entrepreneurs... they come to a stage in their business where they're doing everything and it just really overwhelmed. So at which stage did you decide I'm going to get a VA on to help me with my stuff?

Oh, it was too late. It was probably about two years in. And because like I said, I had this background, so of course in my head, I'm like, I can just do it. I know how to do it. I don't need to pay somebody. It's going to take longer for me to teach someone how to do it. Then I have to pay them, you know, and a lot of my clients and the people that I come up with, they're like, Oh, I'll hire a VA once I'm making X amount of dollars in my business.

And I always say that that's the wrong thinking because once you take certain things off of your plate, because as entrepreneurs, obviously we have to wear all kinds of hats and we're doing all kinds of things and having that freedom to do and work on the things that are actually important in your business that actually move the needle forward. That actually get you clients and make your revenue.

That's where you need to be. Even if you know how to do the other stuff, hiring somebody to take that stuff off your plate is just going to open up world for you. So for me, it was two years in and as soon as I handed over that first task, I remember the very first thing I handed over with social media and not the creation of like the posts and things like that.

But it was like the repetition of like loading things into, I remember we were like loading things into buffer and Hootsuite and I would spend three hours every Sunday loading stuff in, and that was the first task that I was like, I don't want to do this anymore. And as soon as I got those three hours back, I was like, what else can I give this girl? What else can I outsource?

Because it allowed me to step into my creativity, work on the things that were important in the business. And it really just it's worth its weight in gold. Even if it feels like a lot of money in the beginning, even if it feels like I can't afford to hire someone right now, you really can't afford not to.

Can I ask where you found your VA back then?

So back then it was a referral and I highly recommend that everyone that's the way you hire your VA, because I've heard some really horrible stories. I've heard some hard stories with VA who will take your money and not do the work or disappear. So I've heard some horror stories.

So definitely find somebody that you trust, whether it's a peer, mentor, coach and say, who would you recommend? Because as a recommendation, that person's going to perform a little bit better. I also have recently really enjoyed hiring people from Upwork and you can hire people for all kinds of things, all kinds of projects. It doesn't need to be longterm.

So if you're maybe working on something specific and you're like, I need someone for just a few hours, you can hire someone. And I really feel like the people on there are very good because they're being rated. So it's like they can't take your money and ghost on you because people are writing reviews and ratings and things like that.

So I find that people there are reasonable. And they do good work. I have hired people from Upwork and I've had people from Ukraine, India, Philippines, and everywhere else. And they've done great jobs. Of course not all of them have been good. I want to talk about getting visible online. Jenn, you're all about helping your clients get visible. And on your website, I'm seeing that there's the mindset part. And then there's the strategy part of getting visible. So I want to ask you, what is the connection between the mindset and the strategy?

I think it's all mindset actually. I actually have on my calendar here, I have a live stream that I'm going to be doing today actually says, so funny how we're having this conversation right now, that visibility is a mindset. I really do believe that I feel.

Obviously there's certain things that you have to do, right. There's actual logistical stuff to being visible. The reason why most people aren't visible, and I know this from experience, is because of the mindset it's because of the inner stuff. Because if it was just as easy as post this on Facebook or make a story on Instagram or go on a live stream. If it was that easy, everybody would be doing it and everybody would be crushing it online.

So why do certain people stop themselves?

What I find is most people stop themselves because of ego. It's mostly an ego thing, right? Like, Oh, if I post this, are people going to like it? What is so and so gonna think about me? What if nobody likes my posts? What if nobody shows up to my live stream?

So there's just so much stuff that's going on in our heads. When we go to be visible and share our message and be really like unfiltered. That's what stops people from actually being visible, you know? And then some people are visible, but they're not seen because they blend in. Or they're trying to like appease the masses, or, not rock the boat.

And so they filter themselves, they try to make it perfect. And then people don't respond to that. So along with the mindset, I really do feel like it's also your energy and how people perceive you, how you're showing up. I feel like that's all, I mean, if I were to split it, I would say 90% mindset, how you're showing up energy and about 10% strategy on the visibility.

You know, it's funny, before this show, I was actually talking to someone else about this whole thing about getting visible online in preparation for this show. And she was telling me that her biggest fear of going online and showing her face on mine. Is that sometimes that attracts people that you don't want to attract.

And they start to, I don't want to say stalk you, but then there's this whole negative thing that they might just like, Oh, this is who this person is like, she's doing this. Like, they're going to send some nasty stuff or say nasty stuff to you. And I think that's one biggest fear, a huge fear as well... of going online, just kind of getting more visible. As your brand grow, people start to notice you, and that could be good people and bad people at the same time. Have you ever had that fear before?

Yeah. And I think in perspective, like there obviously is there's going to be both, especially as you get bigger, especially as you get well known. I mean, one of the things that I see the most with negative comments is like Facebook ads.

Every single person that I know does Facebook ads is like, Oh my God, I got the worst comment on my Facebook ad. And I don't know what it is. I think people just get triggered or they get mad or something happens. But if you really look at it, the majority of the people are good people.

The majority of people, if they resonate with you and they want to learn from you, they're going to follow you and they're not going to be as nitpicky as we are on ourselves. Especially when it comes to like live streams, it's like, Oh my God, I look weird. And my hair looks stupid and I was making these faces.

It's like, nobody's paying attention to that. We think they are, but they're really just paying attention to your message and what you're saying. I just had an experience recently where I had a Facebook ad for a challenge that I was doing and I was wearing the shirt and it was fully covered up, but it was like a sheer shirt.

And of course it was like this whole thing on the ad about like, I can't believe a leader would wear a shirt like that. You should be wearing that shirt in the club and not in the business setting. And I thought it was so funny.

So people were going back and forth and you know, it started this whole like riot on my Facebook thread. And I thought it was funny, you know? Cause I was like, there's nothing wrong with it, but she wanted to say something. So it was just really interesting, but I feel like that happens a lot with Facebook ads and yeah, just the more you're visible you're going to, it's going to happen. So I tell my clients, like you have to have a thick skin.

You have to have a thick skin in this game. Even if it's not that people are going to be rude to you or mean to you, but even just what I was talking about earlier with rejection, like you gotta be able to like roll with the punches. You gotta be able to like, have a resilience. What if your launch fails? What if somebody says no to you? What if you have a bad month?

You've gotta develop like this tenacity to be in this business long term.

So what tips can you give us if we are going through some mindset block right now, and we just cannot go live, we just don't want to post because we're so afraid. And it just sounds so easy. You just get over it, right. Just get over it, push past it. But what are some actual steps I'm going to actually start doing or stop thinking or meditating or something to actually just move past that?

Yeah. I mean, I definitely feel like action is the cure all, like just being able to push past the fear and do it, but I get what you're saying.

And one of the things that I have my clients do, especially with like video, because video is taking over, you know, everybody's going to be doing live streaming at some point. I don't think you have to do live stream every day, but I do feel like your people need to see your face.
They need to hear your voice. They need to be able to say like, yeah, I got you. Like, I connect with you. I vibe with you, right? Like how are they going to do that?

If you're just posting random quotes, they're not going through. So when I have my clients do is a couple of different things. Like I have my clients, if you have Instagram use Instagram stories. So Instagram stories are 15 seconds. It's short. It's like, you can get on there. You can just say something and boom, you're done.

Another thing that I have them do, if they're really, really scared of video is like to just do it for themselves. Practice. Get your phone, commit to doing a 30 second video just on your phone to yourself.

30 seconds every single day for 30 days, it's just practice. It's just doing it. And once you get comfortable with doing it, that becomes easier. I say, it's just like going to the gym, right? If you go to the gym every day, it's very easy to go to the gym. If you go to the gym once a week, the next time, the next week rolls around and your day is up.

You're like, ah, I don't want to go. I got to drag myself to go, right. So it gets harder. But if you just made it a routine to go every day, It becomes a lot easier. So practice. Also if they're in a maybe small Facebook group or intimate Facebook group, practice with your friends, like you have to do it in order to get over it, but staying in your head about it is not gonna help.

I got to agree. I think the first time when I did a video on social media, I was kind of, I'm not so sure if I want to go live or, or even just share my video. Right. Cause it's so funny. Sometimes you just notice things about yourself that you don't normally notice like, Oh my cheeks, a little bit rosy today because it's the winter, I can see my pores or whatever. It's like, Oh my hair is standing up. It's not going down. All these weird reasons that we have.

It was honestly a process for me to actually go get comfortable, especially for like YouTube channels and to consistently put out videos. No one's honestly gonna hang around and wait around for your next video if you're not consistently putting things out.

When you were trying to get past that fear, what did you do?

In the beginning, like, you wouldn't even catch me dead on a video. Like I wouldn't even be on here with you. I'd like have my camera off. Even if I was in like a small group course, I always had my camera off on the zoom. It was just so awkward to me and so weird for me.

I was criticizing myself or I didn't feel comfortable, but I think it was because I was like in the start of my business as well, that I wasn't fully confident in what I was saying. So those two things together, it's like, Oh, I don't want to look like a fool and then also sound like a fool.

So what I did was I actually started a podcast that was just audio and I did 60 interviews with people. And that's how I just got, I got confident in what I was talking about. I got confident about my niche. I got confident about my industry and that made it easier for me to go on video because I knew that whatever it was that I was going to say was going to land with people and that people were going to enjoy it. So that really, really helped me.

That's awesome. I want to ask you though, how fast does it actually get a new or relatively new brand visible online?

So I tell people it's not overnight, but it can happen really fast. Um, I also say that people don't notice when you're not showing up. They don't notice when you're not being visible, but they do notice when you are. And so even if like, maybe you have fallen off, like maybe you used to be visible or you used to be consistent and you just haven't done it for a while. I feel like it's so easy to gain momentum, especially in our social media world, because people are just wanting the new thing.

It's consistent, like in their face. So if you're consistent, if you just become consistent, I feel like it can happen really fast. It does have to do with the mindset, right? It does have to do with your belief in yourself. It does have to do with the confidence and the certainty that you can get people results that the things that you're saying are going to land with your ideal clients.

So obviously that's a big part of it, but I feel like it can happen really fast. I mean, I had a client brand new, um, come into one of my programs within six weeks. She booked her first one on one client for $3,500. Like, I mean, it can be done. It really is up to you and how consistent you are, how fast that's going to be.

Because for me, again, I was invisible for probably at least 18 months. And then once I decided to be visible, it happened within months. Like. Really quickly

You talked about that client. Can you just kind of share a little bit about what she did in those few months to get that first client?

Yeah, I mean, it was, it was literally weeks, you know, what we worked on was her clarity around what she was offering, who she was going to serve and her messaging. And I mean, she really didn't do much but post on social media, a free resource. So it wasn't like she went and built a funnel. It wasn't like she started Facebook ads. It wasn't like she went and you know how to do all this crazy stuff. She just showed up very authentically, knew exactly what her messaging was, knew exactly how she could help people and made the offer.

That's another thing that I feel like a lot of our people get hesitant about. They just don't make the offer. So a lot of people will be visible. And be giving motivational stuff and inspirational stuff, giving value, giving tips, but then they never make the offer. They never make the CTA. And it's like, you need to tell them what to do.

We can't just assume that people are like, Oh, she's cool. I'm going to go to her website and see what she does. It's like, we have to be very explicit about here's the offer. And here's what I can help you do go to this website or private message me. Like I feel like we really have to do that, especially in this space.

Otherwise people are just scrolling. And it's just like going right through them. They're not going to remember to stop scrolling, to go to your website to do this. Like we have to really get them, you know, where they're at. And that's what she did. She posted consistently someone that she knew from previous, like another job or something was like, this is really awesome.

This is, I think exactly what I need. And they got on a phone call and she sold her first package. I mean, it was literally that easy. I love that you say that telling people your call to action, you have to give a call to action. It's so true. So many online entrepreneurs are so afraid of telling people to go check out your website or send them a DM.

Because it's like, Oh, I don't want to be salesy. There's this whole fear about being salesy, but at the same time, if you're getting visible online and you're doing nothing of that visibility, it's just kind of like, what's the point. And I want to ask you about the messaging part as well, because I think that is so important.

You can get visible online. But if you do, if you don't have a good strategy, if you don't have a good message, like what's the point of going visible online. So can you just quickly just talk to us about refining our messaging to make sure that it's good?

Yeah. I mean, honestly it starts with authenticity, right? I think when people hear authenticity, they're like, Oh, I gotta be like vulnerable and raw and like all this stuff. And I'm like, no, like to me, authenticity is like being in alignment with your values. So, what is it that you do? What is it that you help people? And are you in alignment with that?

So if you are teaching people how to do business, are you confident that you can help people grow their business or their social media, if you're helping people lose weight or get in healthy shape? Are you living that? I really feel like it comes with that alignment first because when you're living something and you're breathing it and that's just who you are, it makes the messaging very easy.

If you're trying to be somebody that you're not, which obviously we see a lot of that online as well. That's when it's hard, because we're pretending, it's like we have to figure out who to be. We have to figure out how to act. We have to figure out the right words to say. Whereas if you're just a living, breathing embodiment of the thing that you do, it flows.

It's so easy. And I literally just had a conversation with my client. Because this happened to me where I got stuck when I was in those transition moments, I like came to a point where it was just like a brick wall. And I was like, I don't want to talk about this anymore. Like I'm bored and I'm stuck.

And I can't think of anything to say. And it was because I became out of alignment with what it was that I was doing. And as soon as that alignment hits, it's like flood gates are open, you know, exactly what to say. The messages come through you, you know exactly who you're speaking to.

So I think definitely the authenticity living in integrity with your values and what you're teaching people and being in alignment. With what you're doing as well, the messaging will just come through you and you can trust that.

All right, let's wrap this up now, before we end on this episode, I'd like you to share what is the biggest lesson that you've learned as an entrepreneur?

So many, so many, but I always say the same thing. I always say it sounds so stupid. So there's like my ego thing. It's like, Oh, this is so elementary, but honestly it's. You have to be yourself though. We just talked about it. Like trying to be somebody else, trying to be perfect. Trying to contrive the right persona online isn't going to work, especially not in 2020.

It's like you have to stand out, but you have to stand out by just being yourself by allowing your little quirks and your little things that you have going on, attract the right people and connect with the right people.

Don't try to be like the next person that you're seeing. Don't try to emulate so-and-so online because you think that they're doing great. Really tap into yourself what you want to do that in alignment with that and let the world see that because that's what people are falling in love with every day.

That is so true. And people are loving you because of who you are Jenn. They're not loving you because you are like Marie Foley, for example. All right guys, go check out. Jennscalia.com/tribe after today's show to join Jenn's Facebook group. I want to thank you all so much, guys, for spending time with me and Jen, head on over to hackyouronlinebusiness.com. You can find these show notes, the links and everything that we just talked about today. Thank you so much, Jenn. I appreciate you taking time to come on the show.

Thank you so much.

Thanks For Listening, My Friend!

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