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EPISODE 005: THE 3 AUDIENCE STAGES TO TARGET WITH FACEBOOK ADS WITH CHARLIE LAWRANCE

Charlie Lawrance is a Facebook advertising strategist, writer, speaker and CEO of Facebook ad agency Gecko Squared. With 8 years of paid media experience, he also contributes to industry sites like Social Media Examiner, AgoraPulse and Social Media Today.

He runs his own blog Charlielawrance.com where he shares the latest Facebook advertising tips, strategies and how-tos so you can turn Facebook into the most profitable marketing channel in your business.   

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Topics Discussed In This Episode:

  • Why Charlie chose to run his digital marketing agency and team online instead of having a physical office
  • How to get featured in Social Media Examiner (the top social media marketing blog)
  • Mistakes people make with their Facebook ads targeting
  • What are cold, warm, and hot audiences on Facebook and how to target them
  • Why your Facebook ads might stop working after a week or two for no apparent reason

Resources Discussed In This Episode:

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  • Charlie Lawrance

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