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EPISODE 013: UNEXPECTED TACTICS TO STAND OUT FROM YOUR COMPETITORS WITH ALLIE LEFEVERE

In this episode, find out how you can stand out from your competitors with tactics that are unexpected yet are easy to implement.

None of us wants to be forgettable, which is why I wanted to bring on Allie LeFevere for this show. Allie is the founder of the humor marketing agency, Obedient, where she helps brands stop being boring and start standing out.

"We do an exercise called Insult Yourself. We have people write down the absolute worst criticism you could get as a business. The point is we want you to take the power back on those aspects of your business."

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Topics Discussed In This Episode:

  • Why many online businesses aren't standing out
  • Some unexpected yet easy to implement tactics to stand out
  • How brands can start adopting a more fun and humorous approach to their marketing
  • The challenges of using humor marketing

Resources Discussed In This Episode:

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  • Allie LeFevere

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