Rebecca Tracey is the founder of The Uncaged Life, where she has helped over 500 coaches and wellness businesses get clear on their brand message, create packages that sell, and help them learn what it actually takes to get and keep clients.
In this episode, we talk about mindset and strategies to get to a 6-figure business, as well as Rebecca's entrepreneurial journey.
Chrys: Hey guys, on today's show, my guest is a tattooed bad-ass driving entrepreneur who runs the Uncaged Life where she has helped over 500 coaches and wellness businesses get clear on their brand message, create packages that sell, and help them learn what it actually takes to get and keep clients.
She runs a free online community of over 11,000 solopreneurs. You can find her Facebook group by searching for Uncaged Lifers on Facebook. So here's a warm welcome to Rebecca Tracy. Rebecca, thank you so much for jumping on this interview with me today.
Rebecca: Yay. Thanks so much for having me.
Chrys: I am super honored because you've been interviewed by awesome people like Carrie Green, John Lee Dumas, Tara Gentile. So I am very, very honored to have you on here as a guest today.
Rebecca: Oh, thanks. I'm blushing.
Chrys: So like I was telling you before we went on this call that I'm a big fan of yours. I check out a lot of your Facebook live shows, I try to be live there. I mean I might not say anything, but I'm just there watching you share your knowledge. And I know you're based in Toronto, Canada at the moment, right? You're not moving around at the moment?
Rebecca: Nope, I am in Toronto for now.
Chrys: How cold is it? Because we are recording this at the end of the year. So I'm shivering here in Mexico. How cold are you there?
Rebecca: It's actually not so bad yet. It's like barely below freezing.
Chrys: I kind of feel like that's what people say and then people like me, from like non-cold places, are like, shut up.
Rebecca: I am spending most of my winter not in Toronto, so if that tells you anything.
Chrys: Are you planning on traveling anytime soon or are you just based there right now for new years and everything?
Rebecca: I'll be in Mexico for the first two weeks of January and then I'll be there for all of February
Chrys: Shut it. Which part of Mexico?
Rebecca: In Tulum.
Chrys: Okay we won't be in the same place, but that's kind of exciting. Have you been there before?
Rebecca: Yeah, I actually have a condo in Tulum, so we try to go every year just to escape for a little bit.
Chrys: I'm jealous, like I've been to Tulum once, but I kind of felt like it was too small for me. I don't know.
Rebecca: Yeah, it definitely is, I would not want to live there full time, but it's definitely nice.
Chrys: Very resort-ish. Now, obviously like I introduced you, you run the Uncage Your Business. Besides running Uncage Your Business self study program, I'm wondering do you have other sources of income that I did not mention earlier?
Rebecca: No. So I have my Uncage Your Business business program that runs twice a year. I do a live launch and then I've just recently turned it into a self study program as well. But that's it.
I kind of was doing some one on one and there's a couple of other small group programs that I have in my back pocket that every once in a while I pull out. But it's been kinda nice just to give myself permission to stop doing everything else and just do this.
Chrys: Right. Cause I was wondering if you were still doing the one on one and I didn't mention that in the intro, so I wanted to make sure that I've got that covered as well. But good to know. So, I want to start off this interview with this question cause I want to kind of find out who you are, Rebecca.
You know, many entrepreneurs, we have stories of how we have these entreppreneurial traits when we were kids. Selling orange juices, whatever. Did you grow up as one of those kids who sold things and services to friends and family and neighbors?
Rebecca: I totally did. I didn't think that I was. Then I started thinking back and I was like, Oh yeah, remember that time you made a new kids on the block magazine and sold it to kids in grade four? Yup. Yeah, I did that. I did. Now that I think about it, I was always trying to convince my parents to let me have like a little lemonade stand and I love selling old stuff on eBay. I do try to make some money for it and never thought of it as entrepreneurial, I just like making money.
Chrys: Yeah, right. I feel like a lot of us do have that experience of selling something. I think mine was like football cards. I believe. Like those boys, they were so easily like, duped into buy my stuff. I was like, buy it. Now I want to ask you, where did you learn to run a business? Because you were trained as a holistic nutritionist and then you were trained as a life coach. At which point did you go , you know what, I want to really master the art of business?
Rebecca: I don't think I did.
Chrys: Well don't say that because you are really great at it.
Rebecca: There was no point where... It actually took me quite a few years into my business to even call myself a business coach. I was like, I'm a life coach, but we kind of talk about your business and that's how it started. Early days, I gave myself permission to drop the nutrition thing. I loved it, I loved my training as a nutritionist, but it wasn't what I wanted to do. It was not fitting with kind of the direction I was wanting to go.
But it so happened that all of my close friends around me were either nutritionists or life coaches because those were the two programs that I had just graduated from. And their biggest problem, every one of them was what the hell they were going to do with their life now that they've finished this thing. And so I started coaching them on that. I was doing a little bit of work for an online business and online wellness company at the time doing some of their blogging and running contests on social media.
So I was kind of like had a foot into that world. And then at the same time as coaching these health coaches and these life coaches about what they wanted to do with their lives and their businesses an, as things do, it kind of morphed many years later, but it took a long time to say, you know, I teach business or I teach marketing.
Chrys: Yeah. I think sometimes we also kind of just feel like we are like imposters especially when you're not trained. You did not go to college for business and so you kind of feel, I'm not sure if I'm really, that business coach thing, but I'm so glad that you're claiming it now because girl, like I said, I watch all your Facebook lives, big fan over here, so I know you know a lot of stuff, right?
So before we go on further, I want to plug your Facebook group again. So guys, go check out Rebecca's Facebook group, Uncaged Lifers after today's show. And guys don't forget that you can check out today's show notes and links and everything that we'll be talking about at hackyouronlinebusiness.com.
And if you want to learn more about using messenger marketing to sell more online products or services, we've got a free training right now on hackyouronlinebusiness.com homepage. Rebecca, I want to play a little quick true or false game with you. Three questions. You just answer them true or false and your reason why. Cool?
Chrys: Alright. So the first question is to get to a six figure online business, you just need to put in more time and more effort. True or false?
Rebecca: False. If you're putting time and effort into the wrong things, you're never going to get anywhere. So you need a strategy ideally built by somebody who knows what they're doing so that it's worth putting in the time and energy.
Chrys: Great answer over there. Totally agree. Now the second question, the best way to build your know, like and trust factor is by giving away free content and free stuff. True or false?
Rebecca: I think that's true. Yeah, I'd give that a solid true. I mean, I think that's how I think about how I consume things. Things like you said, watching people's Facebook lives, catching them on Instagram lives. And those are the people that I tend to pay attention to and follow and maybe eventually buy from because yeah, once you convince someone that you know your shit for free, they're more likely to pay you.
Chrys: Absolutely. Now, my very last question for you is, dogs are more awesome than cats. True or false.
Rebecca: Oh 100%.
Chrys: Let's not offend the rest of our listeners.
Rebecca: This is a true fact. I'm very scared of cats actually. When I see them on the street, we've got a lot of cats that just live outside in their neighborhood, and I give them a wide berth on a street.
Chrys: So here's a fun fact. My mom almost had a miscarriage when I was in her tummy because a cat actually attacked my mom and my mom fell and I almost died as a baby.
Chrys: Exactly. So let's move onto something that's less discriminating. Rebecca your business is a six figure business right now. And you say on your website that building a luxurious six figure business in just three, easy months is a full whole load of bullshit. Right. So how long did it actually take you to get to six figures?
Rebecca: Oh, good question. It was probably about two and a half years. My first year, I was working kind of part time. I was living in a camper van on a year long rock climbing trip and working two days a week holding up in a Starbucks trying to figure out what I was doing. But once I really had the focus and really niched in and kind of gotten a few things clear and then started building, it was probably about two and a half years.
Chrys: And I guess at that time when you first started you at 5 figures, am I correct? 5 figures, more or less?
Rebecca: Yeah, well probably, when I first started I was at zero figures. Well, I actually, no, I did make 5 figures in my first year. I think I made about $12,000 before any of my expenses. I wasn't taking home so much, but that was amazing to me. I thought it was so cool that I could just have this idea and create this thing and then people would give me money for it. Like any amount of money. I was like, this is cool.
Chrys: Obviously that didn't really quite happen. It took some time to get to that stage. I mean you had to build up your business.
Rebecca: Definitely, and it can happen faster. And it can happen much, much slower.
Chrys: So I was kind of wondering, a lot of us, we talk about that one thing that we've done to get from five figures to six figures. So when you were at five figures, what were you so focused on doing all the time that in hindsight right now it has helped you to get from five to six figures?
Rebecca: I definitely put a focus on scaling what I was already doing. So I was always someone who was very willing to test out new programs and I was launching a new thing every month, which served me well until a point, until it became too much. And then I had to look at what was really working at what wasn't and kind of double down on the things that were working.
Chrys: And what was working?
Rebecca: What was working was a small group program that I had created, which is no surprise the program that I still sell for is four or five years later. It was working... Actually no. You know what? I'd say that when I scaled, what was working with my one-on-one, what wasn't working was that I can only take on so many clients at once. And so I ended up taking that content, turning it into a small group, testing it out and then rolling with that.
Chrys: Why do you think your group coaching actually helped you get from five to six figures? What was so special about it?
Rebecca: Well, I mean for one thing, the amount of money that you can make by taking in 12 clients or 20 clients at once versus, I think I could only have about five one on one clients before I was just maxed out cause my brain just couldn't do it, too much scheduling. So just being able to scale, charging almost the same amount of money but having one too many.
I also think that working with a group, it kind of builds a life of its own. The group members get to know each other, they get to know other people in the community. You get referrals from it. It sort of becomes its own thing, which I feel like just markets itself also better than one on one.
Chrys: Because I'm thinking that your existing members are going to spread the word about it. If they liked it, word of mouth, more people join. Just kind of grow this whole thing. A lot of us, we talk about mindsets, right? So we need to have a certain mindset. Do you think your mindset has shifted now that you are a six figure business owner as compared to when you were a five figure business owner?
Rebecca: I think my mindset around spending money has gotten better because when money's flowing more easily, it's very easy now to invest in my business. Whereas when it was trickling in, I was like, Oh God, every investment was scary. I don't know if my overall business mindset has changed. I think that I've always been someone who is willing to experiment, isn't a perfectionist so I can kind of get things out the door very quickly without overthinking.
I've always been determined and willing to kind of do what I need to do to try and make something work. So I think those traits are still there. Some of the mindset around like money and scarcity and Oh my God, is this ever going to work? That has definitely shifted, which is natural. Once you see it working, it's like, okay, I can breathe.
Chrys: Yeah, definitely. What were the things that you are afraid of spending on at 5 figures?
Rebecca: I always spent money on my business, but I probably didn't spend as much as I did now. So something like investing in a long year long mastermind for $20,000, something like that I never would have done.
Chrys: Are you in a mastermind right now?
Rebecca: I'm in a... It's not really a mastermind, but it is like a year long program that has some support to it, so something similar. Yes. Those types like 5 figure expenses I would not have probably spent.
Chrys: Cause you'd be like, Oh my God, I don't know if I'm ever gonna earn enough to cover the cost of that mastermind that I'm thinking probably costs a lot of money at the moment, right?
Rebecca: Yeah, exactly. I still invested in getting my website done right, invested in copywriting. I always have invested in, usually at the beginning of the year, I choose a new strategist or someone to come in and kind of just help me with my business, and I love trying out different people's approaches. So I've always done that. But definitely, now that the business is accumulating some money, it's much, much easier to make some of those decisions.
And so I still feel for people who are brand new to business, and I know that's not most people here, but even in that kind of 5 figure just before six figure stage where it's still scary to spend a lot of money on stuff because you're still not quite at that place. You know, we're saying six figures a lot. You don't really take home that much.
Chrys: After you pay salaries and taxes and everything and then you're down to 5 or 4.
Rebecca: 30% taxes and then all your expenses and you know you're...
Chrys: You're in Canada. Why why aren't you incorporating your business in Panama?
Rebecca: I was actually just saying that to a friend cause she posted a kind of a revenue spreadsheet and she was like, yeah, tax is 20% and I was like, what world do you live in?
Chrys: Do you know how much my taxes are in Singapore? It's like 7%. 7% of my tax goes to the government and it's just crazy.
Rebecca: I should look into this. I don't want to do... It all sounds sketchy, looking at setting up my business somewhere else to save on taxes. So I haven't done it yet, but I guess if there was a legit way to do it.
Chrys: There is always a legit way. I can always pass you some details after our call. I don't want to turn this into a tax conversation right now. So, all entrepreneurs, we have all been through difficult periods in all businesses, right? I mean, that's like a guarantee... Failure is guaranteed. What has been like the darkest periods of running the uncaged life?
Rebecca: There's definitely been... Overall things have been pretty good, surprisingly. I've definitely had failures... Actually, I'm either lucky or I just have a really good attitude about it. I can't tell, maybe a little bit of both. There's never been a point other than when I was first starting and I was like how the hell is this going to work? There hasn't been any super, super low point.
So it's definitely been points where because of the way I run my business, I'll launch my program and run it and then it'll take off for like four months, not working very much and then I'll come back and go, Oh shit, I have a launch again. So there's definitely been periods, in between launch phases where I've just really not been super motivated to work. Haven't been connected to my clients because I haven't been doing any live classes or any one on one work. So I'm kinda just like, fell meh about my business.
But I find that coming back and getting back into launch mode, I always get re-energized about it. So I've learned now just to not leave as many big gaps between actually sort of being in the business and doing the work, cause I don't like feeling that about it. It doesn't feel good to be like, you should buy my stuff even though I'm kinda don't care about my business. Right? So I didn't like that.
Chrys: Have you ever launched things that don't work out the way you thought it would?
Rebecca: Yes. So in the very first year of my business, I tried to launch an online course. I tried to pre-sell it cause that's what I read you should do. And then use that money to create the course of one person bought it. And so I really had to take a strong look at the course and my ego and decide which one was gonna win. It just wasn't a good course idea. I mean, that's why nobody bought it. I probably didn't launch it well, I probably didn't market it well, but it just wasn't a good idea at the end of the day. So I learned a good lesson from that one.
But more recently, like once my business is already successful and making multiple six figures, I went to launch a small group program. I only needed 10 people. And in my head I was like, this is going to be a super quick, one or two emails to my list. No problem. It wasn't. I felt it. I got my 12 people, but I had to work for it. And that was a really good reminder that you really can't take anything for granted.
Chrys: Absolutely. I mean, I totally agree with you. I have an email list like I've built up over over time and you would think it's easy to sell, right? All the things that I'm launching. No, it's not. It's never easy. It's a huge blow to my ego.
Rebecca: For sure. I was like, Oh, this is going to be a no-brainer people. And it was a course that people had said they wanted, I'd ran it before. It wasn't like a total wacky new thing that was coming out of left field and yeah. And I still had to get on sales calls, I had to push it to my list a lot. I had to do Facebook live. I had to do a proper launch for it.
Chrys: I like asking that question because I want people like our listeners to kind of realize too that, hey, we too have gone through periods like this. It's not all beautiful rainbows and unicorns out there for all of us. We just don't sell out everything that we launch.
One thing that you always talk about in your Facebook lives is niching down, right? And you are in a very competitive niche. So what have you been doing to kind of stand out against your competitors, the other coaches that are targeting the other coaches and wellness professionals?
Rebecca: I know, yeah, I'm definitely in a niche. I mean, sometimes I look at my website and I'm like, I'm sick of hearing from people saying the same shit. I've tried to separate myself in the past from my business and have my assistant answer all the emails and kind of have this layer between my business and me. And it's just not who I am. It just doesn't work.
So I show up a lot in my business. I do a lot of Facebook lives. I am in my Facebook group, my free Facebook group, I try to go in there and answer people's questions. I just try to be like a normal person who's present. And it definitely pays off.
I definitely know that people have signed up for my program over some of the other big name ones out there where they know that they're not going to get as much personal attention. So that has really served me well starting to do a lot of the things that you can't really scale or outsource.
Chrys: I like how you mentioned that people are turning to you just because of that personal touch versus going the bigger names and possibly not getting that one on one interaction with them. So I like your take on that, that you just kind of, carve your little niche over there and just, hey, if you sign up with me, you're going to get one on one time with me. You're going to get really personal with me. I really like that Rebecca, that's a great tactic over there.
And what made you decide Facebook live? I don't know how much you know about this, but Facebook lives on your page, they are slowly not getting as many views as other social media channels. So why are you still doing Facebook live on your Facebook page?
Rebecca: That's a good question. Mostly because I don't really do Instagram. I really have not. Yeah, I should get better at Instagram and doing more like Instagram lives and Instagram stories, I just don't do them. Facebook lives, I like that I can get a little bit of engagement and then like repurpose them. I'll send them out to my email list. I'll often like boost them or run ads to them to get them in front of cold audiences. I do that for my launch. So I do like that I can kind of play around with Facebook ads stuff when I've got the lives on my business page. So probably the main reason.
You're right that they're not getting shown organically. So that's why I'll usually post them off to my list and then have them like, you know, if you have questions, go and post them on the video. So to get more organic engagement and then also to be able to run ads to them, which is something I tried for this last launch and works really well.
Chrys: Rebecca, you know what? I've got this question for you and it's just kind of for you to kind of just think deep as well. What do you think is your business biggest flaw right now that might actually cause you to lose your clients to your competitors?
Rebecca: Oh, that's a really hard question. Oh my gosh. I don't know. That's a scary question to think about.
Chrys: And I'd like to ask that because I think all of us have to realize that there is something about business that we can improve, right? Regardless of how successful we are, there's always something that might cause our clients to go to someone else.
Rebecca: Here's the thing that I worry about. I don't know if it's true or not. So the thing that I think about is that, so what I teach - to put this into some context - is very like foundational stuff. So it's like messaging and niching and how to create packages. I don't teach shiny stuff like Facebook ads and how to do webinars and all the new social media stuff that's like as, as you can tell, cause I'm apparently not supposed to be doing Facebook Lives anymore. So not my jam. So I worry that other programs are kind of keeping up with all of the trends and I'm not.
The reason that I'm not sure if it's a worry that it's actually valid is because most of the people who come to me, they don't want that stuff nor do they need it. They actually need to come back to basics and look at what they're doing, who they're doing it for, how they're offering it, what's unique about what they do. And they're kind of getting lost in all of the shiny stuff.
So I sometimes worry that I should incorporate more of that. But you know, every time I run the program I kind of come back to, Oh yeah, this is why I've created the program the way that it is and why what I teach is kind of coming back to the base.
Chrys: Right. And so basically you're continue to do to things that actually work for your business versus chasing after other shiny objects. And that is so common to be honest. Like how many times have you spoken to people and you're like, Oh wait, we've got to try this new thing, this new thing. And they just keep trying all these new things and then eventually they're just wasting their time doing all these new otherthings.
Rebecca: Yes, exactly. Which is why the program that I run is to help them avoid all of that. But I do, I do. That's one thing that [inaudible] staying, like being able to stay current with what I'm teaching.
Chrys: It's important to be current with what's happening on social media, what's happening with digital marketing. But I guess the lesson here from you is that we don't just chase after whatever the new trend is. If it's working for you, whatever you're doing right now, keep doing it. So guys, just one more plug before we keep going. Go check out Rebecca's Facebook group. Uncaged Lifers after today's show. Now Rebecca, what do five figure businesses need to do in 2019 to get to six figures?
Rebecca: Oh they need to stop trying to create a whole bunch of new programs and... So I work with service based businesses, I'm talking to the services here... and focus on one thing. That's the biggest thing that I've seen.
It's the biggest thing that all of my colleagues and I'm in a couple couple of super fancy Facebook groups with multiple seven figure business owners, and across the board, the number one piece of advice is always: Stop the shiny objects, focus on one thing, selling one thing.
So whether it's scaling up your one-on-one so it's more high end, whether it's taking your one-on-one and turning it into a group so it's one to many. Choosing the one revenue stream that works for you and then focusing on scaling that instead of what I did in the first two years of my business, which was creating a new program every month, which is good when you're starting, but once you want to grow, you've really got to focus in.
Chrys: In our pre interview, you kind of mentioned scaling as well. You mentioned that scaling of business by doing things that don't scale. So I was kind of wondering what unscalable things have you been personally doing in your business?
Rebecca: That are some of the stuff that I talked about in terms of just really being present in my business when I do a launch, if somebody emails in with a question, I'll usually reply to them with like a personal video or like at least a personal audio message. I'm on my live chat. So if you're on my website chatting, that's me responding to you. So just kind of doing those things that you can't really hire someone else to do or that you can't automate.
Again, to show people that I'm actually here, I care, when you sign up for my program, you're actually gonna get feedback from me if you're in the live round. So just putting myself as like the client facing person in my business has really helped I think.
Chrys: I want to go back earlier when you were talking about focusing on one thing. So I'm just kinda wondering, how do you decide when it's time to focus on the next thing?
Rebecca: I think if you're getting bored of the thing, that's probably a good sign. Often I see it happen where the thing, whatever you're doing is working, but you're just not interested in anymore. It's not as engaging, you're not as motivated to do it. So that's usually a really good sign if the thing that you're doing isn't... If you want to be able to grow and the thing that you're doing just won't grow.
So I see this a lot with people doing one-on-one where they love doing one-on-one, but they can only raise their prices so much before they feel like, okay, this is kind of the upper limit of what I feel comfortable offering my one on one services for.
You can only push some a business model like one-on-one so far until if you want to grow past that, you're going to have to maybe get outside of your comfort zone and try doing things a little bit differently.
Chrys: I want to give you a little challenge over here and I want you to think crazy and big. So earlier we were talking about how fast or how long it took you to grow from five to six figures. So if you have to grow an online business from five to six figures in three months, right? What would you do right now?
Rebecca: So assuming you're already making 5 figures?
Chrys: Yeah. If I'm making five figures and I'm like, Rebecca, I need to grow my 5 figure business to six figures in two to three months time. And obviously that's a crazy amount of time, but I want you to think big and crazy here.
Rebecca: Well, so here's the cool thing. If you're already making like a mid five figures, like let's say $3000 to $5,000 a month, it's super easy to double that. When you're making $0 million and you're trying to make some dollars, that's the hardest part.
If you're already making a mid five figures, like amazing because it's super easy to scale from there. My favorite way is to, again, it depends on what you're selling, but is to scale up and either create a high end one-on-one or a group program. You can so, so quickly get to six figures if you do that.
Chrys: What if one of my listener right now is four figures. Do people earn four fingers? I don't know.
Rebecca: Oh yup.
Chrys: Right, so they are four figures, probably just starting out. And they have to get to six figures in crazy three months time. What would you do?
Rebecca: So probably they need to niche in more because pretty much everyone does. So that would be my first thing would be niche in. Get over yourself, get over the wanting to help everyone and get really specific about exactly what you do and who you can do it for, and specifically which piece of that client's problem you can help with. So really, really niche in.
And then create one specific offer. So don't have like three or four different packages. Choose one thing that you're gonna sell and then spend your time going and getting in front of other people's audiences. So pitch yourself for as many podcasts like we're doing here, guest posts, interviews, hop into other people's Facebook groups and see if you can be a guest there. Just get yourself in front of other places where your clients already exist.
And that's going to be one of the quickest ways to start to build your own following and get people into your pipeline. I see a lot of people spending a lot of time blogging on their own website or doing their own podcast or just posting on their own Facebook page, which are all fine strategies, but they're not going to work to actually help you grow and get more people in.
Chrys: How do you recommend people approach all these places to get featured if they are so called nobody, like they don't have reputation and fame to promote themselves to all these publications.
Rebecca: The first thing I would say is that you don't have to go for the biggest heavy hitters in your industry. Go for those podcasts and blogs that have like a medium readership or listenership cause they're gonna be booking guests like you, they need experts on. So go for the medium sized businesses, and remember that you're doing them a favor because they need guests just as much as you want to be on their show.
And then just go in with a really good pitch. Stalk them a little bit, read their site, listen to a few episodes, see what kinds of things they're talking about and then think about how you can fit into that conversation. And then just send them a really good pitch. Tell them you love their show, tell them something personal that you personally got from listening to an episode or reading it or whatever the medium is. And then tell them why you should be on the show and be a bit bold with it.
Show them that you're awesome, send them a great pitch. First of all, you'll get a lot of nos. That's fine. I get nos all the time still. Pitch myself everywhere and I get a lot of notes. But I get a lot of yeses too.
Chrys: Who would say no to you? Rebecca? Tell me and I'll reach out to them. I'll be like, why are you saying no to Rebecca?
Rebecca: I'm not saying names.
Chrys: I'll be pissed off and be like, come on, let me send an email to this person and say, why are you rejecting Rebecca?
Rebecca: Often it's like our calendar is booked out for the next year.
Chrys: Okay. That's legit. I mean that's kind of like a good excuse as well.
Rebecca: I know like, okay, fine. I'll hit you up in a year.
Chrys: Rebecca, right now you are at six figures. What's your strategy to get to seven figures?
Rebecca: I don't have one.
Chrys: Let's start doing a strategy session right now.
Rebecca: Well, and I'll tell you why because I don't really have a goal to get to seven figures. I just, yeah.
Chrys: Do you want to get to seven figures?
Rebecca: No, not really. So here's the thing, if it doesn't require much extra work, then sure, I'll take it. But if it requires a big change in what I do and how I work now, I'm actually really not that interested my business is kind of funny that way and that it's working really, really well because I've just turned my program into an evergreen program, which would probably be my strategy would just be to like sell more of evergreen, then it could happen.
But yeah, I have a great lifestyle. I take a lot of time off to climb and travel and do the things that I like. I'm live running my program, I'm all in. I love it. And I kind of am happy with what's going down right now. I pay myself a good salary. The business makes a profit. So yeah, if I had to have a plan, I would probably just work a shit ton on creating chunk content to get people into my evergreen to sell more of my evergreen program, which I'm doing like to a low to moderate degree.
Chrys: Right. Basically continuing doing whatever you're doing right now because you are doing those things.
Rebecca: Yeah, exactly. But I would do it probably on steroids, do it a lot more. I would probably not take as much time off travel and not work and instead I would be doing marketing to get people into those funnels. But like I said, I'm kinda happy. If things were just to stay as they are, I'm great. And it's actually been like that for the past two years.
And there was a couple of years before that where I was like, Oh, I need to grow, I need to be scaling, I need a team. I don't even have a team. I have one part-time VA that works with me. And the thought of having to bring on a whole bunch of people to work full time and that their salaries would rely on me, like that scares the crap out of me.
So I'm super happy to keep my business pretty simple and at where it's at now, I'm sure that'll change. But right now for the foreseeable future, I'm pretty good.
Chrys: And you were just saying that you were chasing after that and then you had this change in mindset. What made you change that mindset?
Rebecca: I started I started talking to a lot of people who are nearing seven figures or surpassed it and sort of what their businesses look like. And to be honest, my like not coming from a business background brain just got really scared. I was like, this sounds really complicated and you've got salaries relying on you.
And when I looked at it, they were still paying themselves the same salary as I'm paying myself. Many of those people have dreams and goals of building their business, so it's much greater than them so they can step away. So they're building like a community of coaches that work under them. I don't really have that. I love helping the people that I help. I think I do it well the way that I do it.
So yeah, I kinda just took a good hard look at my goals and was like, I don't want to make things more complicated, still making the same amount of money as I would if I was to scaled to those heights. So yeah, it'll be interesting to see what happens naturally with my program on evergreen now. People are buying it, which is nice. So it'll be interesting to see how that goes over the course of the year as I scale it up a bit more.
Chrys: What's your funnel like? Do you run webinars? Cause I know a lot of people run webinars to sell their programs.
Rebecca: Right now my funnel is very simple, so it's an opt in, so I've got multiple opt-ins. They're just like PDF download, super simple. And then once you opt in, you'll get redirected to a limited time offer page, so you'll have a chance to check out the course and I think it's set at 24 hours right now, get it at the cheaper price. And then there's an email funnel that kind of continues to sell it if they don't take us up on that limited time offer.
I am in the process of creating a webinar so that I can have an evergreen webinar up and kind of available all the time. So that'll be the point of entry. I think it's better at my price point for my course to have a webinar and have people see me teach live. But I don't have it right now and it's working. So I'm actually shocked. I was like, no one is gonna buy this. Every time I get a sale, I'm like, oh.
Chrys: That's going to my Tulum to buy my second property over there. Are you doing any paid advertising at the moment to drive traffic to your site or are you just purely organic at the moment?
Rebecca: No, it's all organic right now. I wanted to make sure that the funnel work organically before putting ad money into it.
Chrys: Right. Is that your recommendation for people who are making four or five figures, early stages?
Rebecca: Yeah, definitely. For something like a funnel like this, I definitely think you want to get organic traffic through and see how it converts because especially with something like Facebook ads where you're getting cold leads a lot of the time or that's what most people I think go for is trying to get cold leads into their funnel, it's just not going to convert nearly as well as your organic traffic will.
So if your organic is not working, then there's no point in spending a whole bunch of money on ads. Once it is working then I think it makes sense to dive into an ad strategy.
Chrys: Right. So before we end of the session, Rebecca, just kind of want to have you leave us with your final actionable, two, three tips to help us become better online entrepreneurs.
Rebecca: Better online business owners. Taking more time off is my number one.
Chrys: Vacation in Tulum with Rebecca.
Rebecca: Vacation time. I swear it will revive you and your business is not going anywhere. It's still gonna work when you get back. And probably since it sounds like we're talking to a lot of like five figure folks, probably you need to niche in more and focus on one thing. If I could like look at the businesses of everyone listening, I bet that 80% of them could do with getting more focused on one offer for one particular target market.
Chrys: And one final tip for six figures owners.
Rebecca: Six figure owners... Take more time off. I really do. I see too many people working and taking two weeks vacation a year and I'm like, Oh my goodness, you've just given yourself a job.
Chrys: And it's crazy cause they're all online entrepreneurs. We run all of our business online. What's the reason why we aren't traveling more?
Rebecca: Right? And I mean do it in whatever way works for you. Stay home with your kids two days a week versus going off and screwing off for a month in Mexico or something. But I really do think that when you start to let your business actually let you have more fun in your life, your business ends up benefiting.
Chrys: Now this is a perfect way to close out this episode. Guys, go check out Rebecca's Facebook group, Uncaged Lifers after today's show. Thank you so much Rebecca. It's been really awesome having you share your knowledge with us today.
Rebecca: Thank you so much for having me.
Chrys: Thanks guys for spending time with me and Rebecca. Head on over to hackyouronlinebusiness.com. You can find the show notes, the links and everything that we just talked about.
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