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EPISODE 056: HOW TO WRITE HIGH-CONVERTING SALES PAGE COPY WITH COURTNEY CHAAL

Courtney Chaal, formerly Courtney Johnston, is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post.

On today’s episode, Courtney teaches us her sales page copywriting formula. If your sales page isn’t converting as well as you need it to, then you’ll need to evaluate if your sales page copy is good.

"If your sales page is just giving me a bunch of bullet list or like a bunch of paragraphs about what you're selling me and what's included and a bunch of texts... probably a bad sales page. A good sales page is focused on the transformation that somebody's going to have."

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Topics Discussed In This Episode:

  • How Courtney went from living in France to running The Rule Breaker’s Club
  • What is a sales page and if your online business needs one
  • The difference between a bad sales page, a mediocre sales page, and a great sales page
  • The copywriting mistakes that people make with their sales pages
  • The key to writing great sales pages

Resources Discussed In This Episode:

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  • How To Write High-Converting Sales Page Copy
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