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EPISODE 058: MARKETING YOUR ONLINE BUSINESS ON SOCIAL MEDIA WITH TERESA HEATH-WAREING

Teresa Heath-Wareing is the founder of THW Marketing, an online social media & marketing agency based in the UK. She is also the host of the very popular marketing podcast, Marketing That Converts.

On this episode, we talk about running a social media & marketing agency online, her social media strategies, and the lessons she has learned from running her online business.

"The platforms are amazing, but we are bombarded on literally what feels like an hourly basis. The algorithms change. Facebook has just done a new update. Instagram no longer does this. LinkedIn has introduced this. It proves more and more that these platforms don't belong to us. So as amazing as they are, we need to start thinking, "How are we getting them off?""

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Topics Discussed In This Episode:

  • The journey behind starting THW Marketing and running an online marketing agency
  • What Teresa is doing to gain an edge against other social media & marketing agencies
  • How speaking helped Teresa grew her marketing agency
  • Teresa's current social media marketing strategy for her personal brand and the agency's
  • Her social media marketing tips

Resources Discussed In This Episode:

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