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EPISODE 070: STRATEGIES TO INJECT GROWTH INTO YOUR ONLINE BUSINESS WITH MARC MAWHINNEY

Marc Mawhinney is a lifelong entrepreneur and the founder of Natural Born Coaches, where he helps coaches get more clients without paid advertising. He is also the host of the Natural Born Coaches podcast, and has spoken at events like Social Media Marketing World.

On today’s episode, we’ll be covering different ways to inject growth into your online business right now. If you feel like you’re stuck in a rut right now, not earning what you want to earn or you just don’t feel inspired, today’s episode will give you some new ideas to spark new growth in your business.

"The issue with online is it so noisy, as you know, there's voices coming all over the place that everyone starts to kind of sound the same. And a lot of online entrepreneurs are playing in that mushy middle, I call it, so they're afraid to offend a single person and lose a potential client. That's the reason all this is just a boring boilerplate type content that's puts people to sleep."

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Topics Discussed In This Episode:

  • How Marc went from a decade in real estate to overcoming business closure and eventually becoming a coach
  • Why starting his podcast Natural Born Coaches was his best decision
  • How your business can be polarizing in order to stand out
  • Strategies to inject growth in your online business if it is stagnating
  • The biggest lesson he has learned as an entrepreneur

Full Transcript

Chrys: Hey guys, welcome back to another episode of hack your online business. This is Chrys Tan, host of the podcast and founder of Chrys Media. On this podcast, you will learn from successful online entrepreneurs through their stories and strategies. Now, each episode is created to help you grow your online business. So to find out more about hack your online business, our resources, and our free training, go to hackyouronlinebusiness.com after today's show.

Now on today's episode, we'll be covering different ways to inject growth into your online business right now. So if you're feeling like you're stuck in a rut right now, you're just not earning what you want to earn or you just don't feel inspired, on Today's episode, we'll give you some new ideas to spark new growth into your business.

So today's guest is a lifelong entrepreneur and the founder of Natural Born Coaches where he helps coaches get more clients without paid advertising. He's also the host of the Natural Born Coaches podcast and has spoken at events like social media marketing world. So here's my guest, Marc Mawhinney. So well, thank you so much. Marc. I appreciate you taking time during the summer to come on a show.

Marc: Yeah, thanks for having me.

Chrys: Awesome. So Marc, I want to start with how you got started as an entrepreneur. So you were in real estate for a decade. That's a long time. What are you doing in real estate?

Marc: So I was in real estate for a decade, but it was right out of university. So I started young. So sometimes people say to me, gee, you were in real estate for decades. You've been coaching for almost six years. And the stuff like they're trying to do the math doesn't work out well. I started in real estate at 21.

So what got me into the real estate side of it was a little book that I'm sure a lot of your listeners know about, called think and grow rich. So I'm a big reader. I've always been as in the bookstore one day back in high school and picked up that book. I just happened to come across it and that changed my life. And that's what got me into real estate right out of university and really changed my life.

So I think that book is a mastery for any entrepreneur should definitely have that on the bookshelf. And I tried to read it once a year, twice a year sometimes the like that as well.

Chrys: Were you selling houses? Were you doing real estate investment?

Marc: Yeah, well I got into the investing side later on, but it was as an agent when I started. So I was 21. I looked probably 15 or 16. I didn't have the the scruff at the time and looked really young. I probably, I don't know how much I weighed by, came across an old business garden. I thought, God, give this kid a sandwich, you know, pretty skinny back then. All that. But yeah, I was selling real estate.

And then what happened was that that went really well. It got rolling really quickly. So I started adding people to a team, started with a couple agents working with me. Then I added more and more and started some additional companies and it grew to about a hundred agents and employees under the banner and and then everything was going great until it wasn't everything collapsed in 2009.

And I went through not one but two business closures in the span of a couple of years and that's what got me into coaching cause I was held back to my feet by a couple of different coaches and mentors and I didn't know anything about coaches before that.

And that's what got me into it. And I thought, okay, I want to start my next business. I'm sick and tired of real estate. What do I want to do? I thought, wow, this coaching thing's really cool.

Chrys: 2009 that was the financial crisis, wasn't it?

Marc: Yeah. Well I think 2008 is the year a lot of people associated with, but of course I'm in Canada and the saying that we have here is when the United States sneezes, we catch a cold. So it took a little while to come up to my market. Our local market collapsed. I picked the wrong time to undergo a massive expansion with it.

But yeah, so that wasn't the only thing. I mean the market definitely didn't help. I made mistakes on my end too and at the end of the day, everything worked out. I wouldn't be talking with you today had that not happened and I am happy coaching and it's much easier for work life balance and to do what I want to do.

But I often think that things would have probably ended a little differently if had had a coach in my corner back in the real estate days. It was always just me being along the wall, fine, I don't need a coach. I can handle it.

Chrys: I can't imagine going from real estate to an industry you have no clue about. Must have been scary for you.

Marc: Right. Well the interesting thing is I was preparing to be a coach for years in real estate. I just didn't realize it because I was coaching members of my team. And I was doing a lot of the things that I now the skills I employ as a coach.

So really I spent a decade coaching without knowing what the hack it was, it was training. So it's a little different than... Not to knock it, but sometimes you see 20 year olds roll out of bed today, launch websites, Hey, I'm a life coach. And you know, that's great. I love to see people becoming entrepreneurs, but you haven't had a chance to live a whole lot of lights at 20. By the time I started coaching, I was a, oh boy, 35, almost 36. And I had a lot of battle scars and a lot of wins and losses from the previous business.

But that gave me a good it helped me a lot, gave me empathy I think towards my clients. It gave me that experience and I got to see a lot throughout my twenties and into my thirties, which helped me when I became a coach.

Chrys: And so that moment that you decided that, you know what, I'm going to go and I'm going to be a coach. So what did you do next? How did you build that business up?

Marc: Well, I didn't do what a lot of coaches do the whole... Or aspiring coaches will start a certification course and take two years or three years to study and do body coaching, 200 sessions and everything else. And they'll get a bunch of different diplomas for the wall. Then they'll say, okay, I'm ready now. I can get out there.

Me, I didn't have that luxury. I said, you know, and I'm not patient enough to do that. I said, I'm just going to get out there and I'm going to do it. So that's what I did. I actually hired several coaches getting started. And so I'd never say, don't invest money in personal development.

Just I'm a bigger fan of investment the way that you want to do it instead of instead of spending $5000 or $10,000 through some certification program that might not be any good.

Chrys: And of course, you have your podcast, Natural Born Coaches. So what I'm wondering is did your podcast come first or did you actually create it after you started your coaching business?

Marc: No, it was almost a year after I had been coaching. So what had happened when I first started coaching, I had no niche really. I was very broad. I said I'm going to be a business coach or a coach for entrepreneurs because I love entrepreneurs. I don't think they get the credit they deserve in the media or anywhere else from politicians.

So I said, I'm going to coach entrepreneurs. And then what I realized in that first year was that was too broad. And what I did was I looked at the clients that I've had. I had a couple of more traditional type clients, brick-and-mortar, widget store owner types. And two of my clients were coaches and I had a lot more fun with the coaches and we jelled, resonated, not to knock the other ones.

So I said, you know what, I'm enjoying this and this seems to be what I want to do and we're getting great results. I'm going to focus only on coaches. And even to this day, if I get someone else approached me that needs a business coach but they're not a coach, I refer them off to someone that I know that can help them.

So I think that's really important to stay in your lane and not try to be all things to all people and work with every single person.

Chrys: I think that's a key thing, isn't it? And I think that's one of the ways that you can continue to grow your business because we're talking about how we can grow businesses and it's just one of the ways that if you feel like you're stuck in a rut right now and you're just unsure about how to actually go ahead of, you know, keep growing your business, then maybe you need to look into how you're actually niching down in your business.

Or if you're niching down at all. Cause sometimes, going wide is just not the best way. So, I want to talk about an early success that you had that kind of changed your business. So can you share a story about an early success that you had?

Marc: Well, you had mentioned the podcast. I know it was wasn't on day one. It was a little bit down the road, but I found once I started that podcast, not saying the skies opened up, the angels were singing and it was anything, not dramatic.

But it did make it propelled my business forward a lot because it was connecting me with really smart people that I was interviewing on the show. I got to chat with them after the interviews, I made some great connections, did joint ventures and different things with people so that podcast would be, I would say an early success because it technically happened near the end of the first year where I got it up and going.

I'm not saying everyone should have a podcast at the very least. If you're doing business, you should be going out on shows like we're doing here now. But I think podcasting, for the ROI is amazing, for what you're getting from it. So I'm a huge fan of podcasts.

Chrys: So what I noticed is that because your target audience, you actually serve coaches and at the same time you're interviewing coaches. So are you looking at your podcast as a way to drive new leads, qualified leads for your own business?

Marc: No, I didn't look at it that way to be honest. Although some of my guests have become clients, but the way I looked at it was I want to have good guests on here who can benefit coaches. So I would say 80% of the people that come on the show, maybe 90% as guests are coaches. But there are some that aren't. Some may have written a book that I read on leadership and I really liked that book and I want to have them on.

So the main criteria I look at is, okay, can this person help coaches? I don't care if they're a garbage man that can help coaches. Although I've never had any garbage men or women on the show. But making a point that doesn't have to be a coach to get on there. It's funny, when I launched the show, I had someone say to me, Oh, that's a mistake. You shouldn't do that because you're inviting competitors on your show, because of course, some of the guests coming on the show have a similar niche than I do.

And I say, you know what? At the end of the day, I'm taking a very expansive look at this, you know, collaboration, not competition. I don't want to look at it like it's Coke versus Pepsi or something like that. And I think that viewpoint of served me well with it.

So yeah, I like how it worked out with it. I don't view the people coming on as competitors. I view them as helping my audience, which helps me.

Chrys: So the podcast was one of the early success of your business. Now, were there any other defining moments in your coaching business that accelerated your business growth?

Marc: Well, one of the big ones was being invited to speak of social media marketing world, which you mentioned at the beginning there that was in early 2017, would have been March 2017 I believe.

And that was a huge thing for me because that's the biggest social media event in the world and some really heavy hitters. I got to meet some great people and it did help with credibility too. So I would say that would be one of them that popped up a few years back that definitely sticks out. 

Being on entrepreneur on fire, you and I were chatting before we started recording. John Lee Dumas, his podcast gets 3 million downloads a month. I was on his show back in the fall of 2016 and that was kind of the Oprah effect, the John effect or the EO Fire effect, cause my my phone and email didn't stop puzzling for a couple of weeks after that interview was released. So I would say the EO Fire interview as well.

Chrys: So those were some high moments for your business. But what about the lows? So what would you say was the lowest moment for this coaching business?

Marc: Oh, the lowest moment. You know, it's I'm not trying to say everything goes perfectly well every time because there are ups and downs. I deal with stresses and frustrations like everyone else. I can't pick out an actual low where I said, Oh God, this is horrible. I want to jump off a bridge. You know, I've had days with delays and things dealt with.

Well here's one thing in the coaching world, this isn't something I lost sleep over, but something that coaches and online entrepreneurs have to deal with was a few years back probably two years ago, I dealt with what I call a refund artist. 

And anyone in the online space, not sure if you've heard that term, but the refund artists are people who buy programs products have no intention whatsoever of sticking with them. They're just buying them to get whatever and then they asked for a refund. And he had signed up for group program and I don't do refunds on the group programs I was running at that time because it was reserved to a maximum 6 seats for 12 or 12 weeks.

This fellow occupied a seat that couldn't be sold to anyone else basically. And he ended up doing the first call. Our first call from the group went great. And then the next day he says, yeah, I decided I don't want to do it. Marc, can I get my money back? And I said, no, I don't do it like that. And we got into kind of a back and forth or whatever and he said, I saw it on the website, so I said, show me where you saw that, because I said, that's nowhere on there.

At the end of the day, I ended up refunding him because he was a negative energy and he was not my ideal client. I did not want to work with this guy for 12 weeks, although I did prorate it. So I kept the amount of one call, held it back, which I considered in an asshole tax. I said for being a pain in the butt. So whatever it worked out to a cap on a couple, maybe $200 or something for that first week, two or $300 and he got the other couple thousand at the time back with it.

But there are people unfortunately out there that are refund artists and not that they're bad people, not saying they're Hitler, but there's a reason why they're not successful. They can't commit to anything and they do flaky things like that.

And I mentioned that again, I didn't lose any sleep over, but that those are some of the frustrations that you can deal with with online businesses.

Chrys: I've had that experience as well with some of the digital products that we've created in the past. And people would just buy it and then they would send you a message to confirm the purchase, and immediately you'll receive a PayPal email telling you that, hey, this person is asking for a refund because someone has stolen their credit card. I'm like, I literally just talked to this person. That's not possible. Someone has his stolen credit card.

Marc: Yeah, and you've got people download them, right? They get in into your dashboard, they download everything and basically rip off your product, create another one. I don't do refunds for my online programs. So I used to do 30 and 60 day refunds.

And it's not that I don't believe in what I'm doing, but I put a lot of work into that. I view that's intellectual property. I feel really good about it. I had a very low refund rate even when I offered that. But what I wouldn't do is, I have a coaching friend who offers refunds for life. And then he said, even if the person dies, if his grandkids or her grandkids want to get a refund, they can. If he's around, I don't think he'll be alive. Then I thought, what a horrible way to do it.

I mean, I don't want to... I delivered what I promised to deliver and I don't want to be worrying 20 years down the road, somebody's tight for money at Christmas time and suddenly you get a refund requests for something like that. I think that the phrase the customer's always right can get taken to the extreme at times.

I noticed that a lot in the online space and I'm thinking, no, the customer is not always right. Sorry. There are some people that are jerks and people who are idiots and no, they're not always right.

Chrys: Yeah. And I agree. Like sometimes it's just better to just refund them this portion of the money, just because you know, negative energy and why do you even want it?

So, alright guys, now before we go on, go check out naturalborncoaches.com after today's show. Before we go on, today's show is sponsored by my messenger marketing agency, Chrys Media. We work with our clients to help them get more leads and increase engagement and sales with Facebook messenger marketing.

So if you're interested to learn more about Facebook messenger marketing and how it can help your business, then go check out my free online training on how you can use Facebook messenger marketing, go to hackyouronlinebusiness.com/messenger after today's show.

Marc, have you heard about Facebook messenger marketing?

Marc: You mean chatbots?

Chrys: Yeah, that's right.

Marc: Yes, I dipped my toes in the water. Yes.

Chrys: Dipped your toes in the water. What happened after you dipped your toes into the water?

Marc: Well, technically I didn't depth them in because I don't want to know too much about them because the same thing when it comes to Facebook ads, other stuff, I'd prefer to get someone to handle it and who can study it and know. So I played around a little bit with it, but at the moment as we're recording this, I'm doing a revamp for my website and actually splitting into two sites, long story.

But so it didn't fit in with the strategy with where we're going with it. Not that I wouldn't use them down the road, but it wasn't the right set at the time. I'm sure you're very good at what you do by the way. But just with the change I was making, it didn't fit in with that right now.

Chrys: Absolutely. And Marc, let's dive into the strategies that I want to talk to you about. So what I want to talk about are the different ways that we can actually inject growth into an online business that is stuck in a rut right now. So one of the ways that you've actually talked about is polarizing for profits. Can you explain and expand what it means to polarize your business for profits?

Marc: Well, the issue with online is it's so noisy. As you know, there's voices coming in all over the place that everyone starts to kind of sound the same. And a lot of online entrepreneurs are playing in that mushy middle, I call it. So they're afraid to offend a single person and lose a potential client. But the reason all it is is just a boring boiler plate type content that's put people to sleep.

When I say polarized for profit, it means getting away from that mushy middle and taking strong stands. But the stands that you believe in, you're not just making up stuff just to be edgy and I see that happening sometimes too. I think that it has to be backed up with an actual belief.

So good example for me is sometimes I will talk about politics with my content. Now some people say, Oh, you never talked about politics. Don't do that at all and everything. But for me, the way I talk about politics polarizes and drives away people who aren't an ideal fit for me. So I'm pretty hard on socialism. I'm hard on Bernie Sanders. And some of the Democrats who are running, who have come out as socialists and are pushing that, I don't want to work with socialists.

I'm a proud capitalist. I think socialists have weird money beliefs and they're not going to gel well with my capitalist vision. I think coaches in particular are often afraid to sell. And then when you get injected with some of those stuff from the Bernie Sanders supporters of the world and stuff like that, it doesn't help. So I will put stuff out there.

Now some people say, Oh, don't talk about politics, but that ties into my business philosophy is very much about self-reliance and personal responsibility. It's not the government who should support you from cradle to grave and everyone else should pay for your bad decisions or should cover everything that you want to do in your life. That's not what government should be for.

With that, sorry to get political, but that is an example of polarization with it. But it doesn't have to be politics. Maybe you're a health coach and you strongly disagree with CrossFit for example. You think CrossFit is dangerous and you want us scare everyone away from CrossFit. That could be polarizing.

Or if some of these paleo diets or something like that, for or against, there's lots of ways to polarize it. Don't include politics. By the way, just politics ties into my whole business philosophy, which is pro capitalism.

Chrys: I'm wondering if there are any watch outs at all? Things you shouldn't be doing when you're using this tactic.

Marc: Well I mentioned before, you shouldn't be putting out opinions that you don't really agree with. That's probably trolling, if you're just coming up with something for the sake of riling people up. So a good example, yesterday on Facebook, I put up a post about privilege.

My point was people who talk about other people's privilege and complain about it all the time and stuff, it's not empowering them. Some of the most successful people who made the biggest change in the world came from horrible situations. But one of the big reasons why they were able to overcome that and do so much was because of that.

But nowadays I find a lot of people are whining about the privilege of others and using that as a blanket excuse for why they're not doing as well as they think they should be doing. And I put that post up again. That's another way to drive drive the wrong people away from me because I would never want to work with...

If I was working with a coach and we were doing a coaching session and they brought up someone else's privilege as a reason why things aren't going well for them, that's a hard stop. We're going to have to have a talk because I'm not gonna talk for an hour about privilege and stuff.

Now that's not to say bad things don't happen and some people obviously have a higher hill to climb or mountain to climb. I'm not trying to say anything about that, but I'm just saying if you spend your whole day complaining about other's privilege, you're not spending your energy building your own business and life.

Chrys: Now, besides polarizing your business for profits, are there any other examples or strategies that we can use to inject some growth into our business without using paid ads?

Marc: A big part of it is consistency. I Find that's what's missing. People will show up with a little flurry for a week or a month, but then they go MIA or they pull back and they don't keep it up. They may try a strategy. You mentioned Facebook messenger bots. Maybe they try messenger bots for a week and they don't get a flood of clients and it's like, Oh, this is dumb. I'm moving on to the next bright shiny object.

So one of the reasons I've been successful is that when I commit to something, I'm consistent with it. Or if it's not for me, I pull back from it. I don't do it. So I'm either a hell yes or hell no. So that's why my podcast is up to 620ish episodes now, 621. I got started and I stuck with it.

I've been doing daily emails now for almost 1300 straight days since early 2016 but a lot of people will try emails for a few days, they don't get any clients from it, then they move on. And that's a bad approach.

So whatever you're doing, if you're not doing paid ads, you have to make up for that with getting your message out there organically. And it has to be consistent to cut through the noise.

Chrys: So you said there are some things that you've tried and just given up, you realize it wasn't for you. So what are some of these things that you've tried and given up?

Marc: Oh, boy. Well, one would be, I had a sales team working for me for awhile and not to knock them, not saying they were horrible, but there was a bit of a disconnect there. And what I realized was in my quest for automation and for scalability and everything else, I shouldn't have handed that off at that time because they don't know my programs as well as I do, obviously, and that wasn't the right way to do it.

So I experimented with that for about a month and it wasn't feeling good for me and I said, you know what, I instead, which not saying that sales teams don't work, but what I should have done was not hire the sales team, make some tweaks for my application process to weed out people who weren't as serious with it.

And I don't mind trying something cause that's how you figure out if things are going to work or not. But there would be one just one example of something that I wasn't feeling.

Now I might have a sales team down the road, but it's going to be in house, not a third party. That's a way there'll be people who actually are closer to me because they'll know my programs and offerings a lot better.

Chrys: You talked about, now you have an application process. Can you just kind of briefly share your application process to sign up to be your client of yours?

Marc: Well those are changing next month with the website. The way it goes in. But if you went to my website today, there's a application form for a call with me now. In the past when I started coaching, I blasted my calendar link all over Twitter and everywhere else. Hey, you want to grow your coaching business, book a call with me. And I ended up wasting hundreds of hours in that first year.

So the new one isn't gonna take two hours to fill out, but it is going to take some effort. And the way I view it as if someone's not willing to take five minutes to fill that out, I'm not going to hop on a call with them cause I put a lot into my calls. So that application asks simple things like, what are your biggest challenges? I want to know what their goals are, what their biggest challenges are, where their business is at, what they're hoping to get from the call.

And I have a question right in there that basically says, "How much are you willing to invest to get that help with that challenge?" And it's a dropdown. The $0, a hundred dollars a month, 500 a month, and it goes up into the thousands.

Each of those answers goes with a corresponding offer. So someone says $0, I have nothing at this time. I wouldn't just ignore them or send an email back and say, piss off, don't talk to me. But I wouldn't take the call either. And I know some people are like, Oh my God, Marc, that's horrible. You're Hitler or whatever.

But what I would do instead is send an email and look at the answers that they filled out an application for them and I would send them resources to help with that. So perhaps there's a podcast episode that deals with that challenge you're having. Or I'd invite them into my Facebook group cause there's almost 20,000 coaches in there. We've talked pretty much everything under the sun. It's in the coaching world. I would direct them to the Facebook group or to relevant posts.

But I don't feel bad about protecting my time and my boundaries. You only have a limited amount of time and energy every day, right? And you have to be really careful about where you devote that.

Chrys: Yeah, cause I qualify my leads well before they jump on a sales call with me. But the difference is I actually ask them those questions inside of the chatbot.

So I make them go through a couple of questions like, what's your budget? Because I've had people, they're like, Oh I have $200. I'm like $200. What do you want me to create for you with $200? That's like 10 McDonald's meals. That's all you get.

Marc: 1950s it was a lot of money. Unfortunately in the 21st century, $200 doesn't go far.

Chrys: It doesn't go far. I'm like, all right, go check out my YouTube channel instead. So one thing I thought it was interesting that you mentioned was a Facebook group that you have. So besides using a podcast to drive obviously leads into your business, your Facebook group it's huge. Are you using it as a lead generation?

Marc: Yeah. When you're in business, the ultimate goal is to have people, K, L, T, you - know, like, and trust you. And the big three for me are podcasting, so that's my show and then also going out and shows like yours here, the other way is Facebook, especially a Facebook group, and another big one for me is email marketing with the daily emails.

So in a perfect world, people would be listening to my podcast, they would be in the Facebook group, they'd be connected with me everywhere on social, and they would be on my email list because it's so noisy now that they might miss that email in their inbox in the morning.

But then they're in the Facebook group later in the day and they see my message there or they're driving home and they turn on my podcast to listen there as well. So yeah, the Facebook group is just a way to build that community.

People shouldn't be under the impression that you can open up a group, slap up a banner and then bang you'll get a rush of clients coming through cause it's not like that. It takes time and takes a lot of energy consistency, which unfortunately a lot of online entrepreneurs don't have.

So you see a lot of groups that have 50 people, maybe 200 and it's just the host occasionally talking and no one else is engaging in there. That's not going to do it. So you don't need 20,000 people like mine, but you do need to be in there and be involved and have more than 14 people. Somewhere in the middle is nice.

Chrys: What I'd love to know is your strategy for your Facebook group. So what are you doing right now inside of Facebook group to build that know, like and trust factor and eventually get them to buy?

Marc: Well I'm posting three to four times a day. Some people may say that's the end of the group. Yeah. Some people might say, Oh well geez, that's too much, but I would never go a week or even a day without posting in the group.

Now one of those posts are the theme days, we do that for various things, but then I'm always doing at least a couple more posts every day. So they're seeing me. I find a lot of Facebook group owners will check in very rarely. And if you're not putting the energy into your group, why should anybody else put the energy into that group?

I'm doing things like Facebook Lives and doing polls. It's great for market research, Facebook groups, if you have an engaged Facebook group. It doesn't have to be yours. You can do research in other groups, but that's probably one of the best ways to get market research for your offers as well.

Chrys: Do you have someone helping you with your Facebook group or are you actually personally going into your Facebook group to post three to four times a day?

Marc: No, I have help. But a lot of it is me. Now I will use scheduling as well, but I don't use it for all of my posts. A lot of my posts are actually thought comes to my mind, I open up the iPhone and bang. I don't overthinking, I just put it out there so I'm not... Every post isn't the meaning of life and a thousand word manifesto that people are going to gosh over.

But the way I view it is I want to post something that will help people or entertain them. Sometimes it could be a meme that just makes them laugh, you know? Or it could be a question. It could be something like that. I think the key with anything you're doing with content is don't be boring.

Richard Nixon said "The only thing worse than being wrong is being boring", and I agree with that. Especially online. Be [inaudible]. Take some chances. Have some fun with your content.

Chrys: How long did it take you to see a real result from your Facebook group?

Marc: Yeah, two or three hours. Yeah. I'm just kidding. [inaudible] I had five clients of the day. [inaudible] I will put an asterix here. When I started my group, I had a good sized following from other stuff. So my first 500 people join fairly quickly because I was inviting them from other places.

So it wasn't 10, 20 people or whatever, there may have been 300 or 400 people, but there was at least a couple hundred right away in there. But I would say it took probably a month to start seeing that traction that I wanted. And now I could be away from the group for three or four hours, I check back in and there's a whole bunch activity on the wall.

Once you hit that magic number, you're not going to have to... You still want to cultivate and plant the seeds, but it's going to be other people pick up the weight and contributing their own content too. So it gets easier for my group. I found once we hit a thousand, that's when it seemed to take on a life of its own. 1,000 members.

Chrys: You know, you've worked with a lot of coaches and I'm sure you must have seen different mistakes being made when they are trying to get more clients and trying to grow their businesses. So what are some things that negatively affects a business growth regardless of whatever industry they're in?

Marc: Oh geez. How much time do we have? Well, one thing I'm seeing is nowadays everybody's talking about authenticity, right? You want to be yourself and be open, which I understand that and I agree with it to a certain point. I see a lot of coaches that are being, I say, sharing too much online.

So they're in a fight with their spouse and he cheated on her and you know the whole details or it's a messy divorce or they're putting up videos, they're crying about something that's going on. I saw a coach a few years back shared a screenshot and her bank account had something like $18.39 cents in it. And it was a screenshot of her bank account and she said, you know, I'm going through a rough time now but I've made it back before. I've made a comeback and I'll do it again.

Then later that day she's like, Hey do you want to get your business to seven figures? She has one of these, Hey I'll help you become a seven figure coach. And I'm thinking just a couple of hours ago you literally show your screenshot of your bank account with less than $20. You can buy a big Mac meal at McDonald's but...

So I'm not saying that not to share cause people want to do business with real people, but I do think that you also have to know where to draw the line and not talk about kicking your husband out or set his clothes on fire on the front lawn cause that makes you look crazy and I'm not saying it's just female entrepreneurs cause there are male ones I'm seeing as well.

The other one I saw in November 2016 a lot of people who are upset that Trump won. Which is fine if your preferred candidate lost. I'm not saying you should be happy and dancing around, but they were posting the aftermath that they'd been in bed in the fetal position crying all week, they can't get out of bed.

And I'm thinking, you're a coach, you're supposed to help people change their lives and you're blabbering in bed because Donald Trump's president instead of Hillary Clinton? And I would say vice versa if it goes the other way in 2020, you know, if your preferred candidate loses an election, move on with your day. Don't whine and complain and cry in bed.

You know, take a couple hours, have a pity party, eat some ice cream, feel bad about it, but the next day does, business doesn't stop. You know? And I think that that's showing a lot of weakness. If your candidate loses an election, then you're a mess for months or years and you're frazzled and that's not, I don't think that's good.

Chrys: Now before we end up this episode, I'd like you to share what is the biggest lesson that you've learned as an entrepreneur?

Marc: Ah, biggest lesson. There's a great acronym in one of Robin Sharma's books and it's KMF. And KMF stands for keep moving forward. So I always remember that where I have, if I have one of those days I was mentioning earlier where it's frustrating and things aren't going right, I just remember "okay KMF". You're never going to have a straight line up with no stumbles, right, as an entrepreneur?

So I'm an optimistic guy but I'm also realistic and I kind of tell myself, Hey, there are going to be ups and downs and delays and so on. So KMF is a way to remind myself, okay, keep moving forward past the BS and the failures.

Chrys: All right, now this is a perfect way to close out this episode. Guys, don't forget to go check out NaturalBornCoaches.com after today's show. So thank you guys so much for spending time with me and Marc.

Head on over to hackyouronlinebusiness.com. You can find the show notes, the links, and everything that we just talked about today. Marc, I want to thank you so much for coming on the show.

Marc: Yes, thanks for having me.

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