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EPISODE 072: HOW TO CREATE A STRATEGIC BUSINESS PLAN AND SYSTEMS WITH KRISTA JENNINGS

Do you ever feel like you never know what to work on? Or there are just so many things on your to-do list every single day and you feel like you’re getting pulled in a million directions?

On this episode, we’ll be talking about creating a solid strategic plan supported by systems for your online business. Without a strategic plan, your business lacks a smart and predictable plan that will allow you to be intentional about your business growth.

Krista Jennings is becoming the most sought after Business Strategist in the online business community. She is known for supporting entrepreneurs and small business owners strategize how to increase their profit without working long hours in their business.

"There is a difference between working in your business and on your business. When you're working in your business, you're doing the mundane tasks that truly you should be outsourcing or finding tools to automate and streamline that process for you."

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Topics Discussed In This Episode:

  • How Krista overcame a challenging time in her business to become a sought-after business strategist
  • Why she has decided to take on corporate clients
  • How Krista used LinkedIn content to attract corporate clients
  • The difference between working in your business and on your business, and why it matters
  • Why our business strategic plan is like a moisturizer
  • How to create a solid strategic plan for your online business

Resources Discussed In This Episode:

Full Transcript

Chrys: Do you ever feel like you never know what to work on or there are just so many things on your to-do list every single day and you feel like you're being pulled in a million directions? Well, on today's episode we're going to talk about creating a solid strategic plan supported by systems for your online business. Because without a strategic plan, your business lacks a smart and predictable plan that will allow you to be intentional about your business growth. 

So today's guest is becoming the most sought after business strategist in the online business community. She's known for supporting entrepreneurs and small business owners strategize how to increase their profits without working long hours in their businesses. So her areas of expertise are business growth, operations, processes, marketing and systems implementation. So here's my guests, Krista Jennings. Krista, I want to thank you so much for jumping on this episode with me today.

Krista: Absolutely. Thank you so much for having me.

Chrys: All right. So let's go ahead and get started. Let's talk about how you got started as an entrepreneur. What led you down this path of becoming a business strategist?

Krista: Well, it's a very interesting journey to say the least, but I'll give you like the abbreviated version. So about six years ago I was somewhere in my late twenties. And I had been graduated from university and did the whole thing of like going and getting a job. And then I transitioned out of that and started working in the nonprofit space because I wanted to do something more meaningful, something that had an impact and I was working for this really small nonprofit helping with operations and event planning and marketing. And I really actually liked the work that I was doing, I just didn't like necessarily the operational structure behind working for a small organization. I was like, there has to be a way for me to apply this in a way that I can actually run my own business and have the flexibility and the freedom that I desired to have.

So from then, I left that position in a highly... I'll take a step back. I don't recommend anyone do this, but I did it. I have no regrets. It worked out for me. Here I am, six years later, I jumped into entrepreneurship with no plan. I didn't know what I was doing, I didn't have a lot of money saved up either, but I just did it. And I started off in the personal development space, and then I found a lot of my clients were entrepreneurs and they have online businesses.

And when I would be coaching them through just being more organized and being more intentional about what it is that they're focusing on each and every day, I found that we were talking about their business, they were like "you are giving me some strategies that make so much sense", and when they would implement it, they're like this, "these are the results that I'm getting". I'm like, okay. And I happened to be working with a coach at the time, so I was telling her and she was like, "do you want to pivot more into the business side as opposed to the personal development, the life coaching space [inaudible] business, because that's clearly where you're shining". And that's kind of how the transition came into play.

Chrys: Were you afraid to venture out and do your own stuff because you said you had no plan, no strategy whatsoever. Were you afraid?

Krista: I was worried because I didn't have a lot of money saved up. I just had faith that this thing's going to work somehow. What's the worst that's going to happen? It doesn't work out. If it doesn't work, I can go get another job, you know what I mean? I still have a degree, I still have all these other skills that I can fall on. And just even entrepreneurship, that in itself is such a big skill set that a lot of people overlook. So I mean, no regrets, but it's definitely been a journey.

Chrys: So what has actually been the worst thing to ever come out of this business? What was the worst experience ever?

Krista: One time it got really, really bad that I couldn't afford to pay my phone bill and I had to borrow from my family. So I've gone through some pretty interesting challenges but it's definitely well worth it. I'm just really working clients and just really pushing for it. I think sometimes when things are not going necessarily the way that you want, it's really easy for you to give up or feel really down and you're like, Oh my gosh, I feel like such a failure. But you're still alive, this is an opportunity to more... There's opportunities endlessly.

So it's really about shifting our mindset and really focusing on what's the bigger vision. Don't get distracted by the obstacles that you're faced with. I know it's really, really hard and I know someone who's listening like, okay, that's great, but if you're listening right now and you're like, Oh my gosh, how do I move forward - trust me, there is a way to move forward. You just have to be determined, define what that way in that path looks like for you.

Chrys: Was this before you transitioned to business coaching or was this after you transitioned?

Krista: This was through the process. At one point I was really, really struggling financially, but I didn't let that be the reason why I wouldn't keep moving forward. So at one point I took on a part time job just to make sure that the bills are paid and I wouldn't have all that stress. And then once things started to look up, then it was okay, I can really just focus on my business. And don't be afraid to get a part time job. I had a friend who left his job and wanted to start his own business but he needed to bring in money at the same time. So he started to drive for Uber. I know people who work at Starbucks, like finding something that's flexible that will give you the time that you need. Just focus on building your business. So don't be afraid to get a side hustle, get that part time job to like alleviate some of that financial burden for sure.

Chrys: Did you feel the pressure that because you were or that you are a business coach and you were going through this really low moment and you had to do something else, like a part time thing... Did you feel this pressure that people would judge you? Like you're supposed to be a business coach, you're supposed to be six figures, seven figure, how am I supposed to pay you if you're not even six figures. Did you feel this pressure?

Krista: I did. I felt like, oh my gosh, I feel like a failure. Like I haven't hit that goal. Like I was just, okay, how do I keep moving forward? But it's just like, okay, well that's just life. That's just a part of life. That's just kind of how things work out sometimes and you just have to go with the flow and not use that as a way to prevent you from actually moving forward. You have to think about like what are you married to? If you're married to the vision, you should not deviate from it at all.

Chrys: Right. Of course. And now you run a successful business finally, you're no longer struggling at all. What was that turning point in your business that you realize like, oh my gosh, this is the first biggest success that I've had, I'm no longer struggling.

Krista: When I started to hit that $5,000 pretty consistently in my business and I was like, okay, all right. I think I figured something out now. And I think a lot of it is a big mindset shift as well too, I think once you shift your mind, building a business is the biggest self-development you'll ever pursue ever in your life. I know it sounds very cliche but I promise you it literally is like nurturing your mindset every single day.

Be intentional about what it is that you want to accomplish and stick into it. And you know one of the things too is you have to be consistent. If you're married to consistency, you'll see big results and you want to see the results right away because here's the thing, you still need to be consistent even when you're not seeing the results. One of the things that I was doing maybe a few years ago, I was having this conversation with someone yesterday about how am I getting bigger clients right now.

And for 2017, for the entire year, every single Tuesday, I was posting content that I created myself, posting it on LinkedIn, and that allowed for me to leverage the knowledge that I was showcasing on LinkedIn to go ahead and reach out to bigger clients and consulting on some of these really cool and really big projects. I mean you have to be consistent. And even though like I was posting sometimes I would not get a like and no one commented, but people would be actually inboxing me directly. So I think that you have to be consistent even when you feel as if like no one's really paying attention and not getting the engagement. You still gotta be consistent.

Chrys: You are literally the second person I've interviewed today to talk about consistency. And it's so true because I was just thinking about it and I realized like a lot of entrepreneurs, I have different marketing channels, right? I've got my podcast, I've got my YouTube channel, I've got my social media, and I was just analyzing the things that I was doing after this guy talked about consistency. And that is so true because this podcast has a certain amount of success for my business only because I'm consistently churning out episodes, right? I have a Facebook group that I am not consistent at all with it. And so therefore there is nothing to talk about it, you know?

So if you're listening guys and you're struggling right now and you're like, oh man, I've tried this, I've tried that, maybe the one thing that's holding you back is literally the consistency of just sticking one thing. So you talked about creating a weekly content, once a week on LinkedIn. How long did it take you to actually start seeing this result coming in from this content alone?

Krista: Literally seven months. And some people were like, wow, it's a long time. But you have to be married to consistency. And that's one of the things that luckily that's one of the things that my parents nurtured in me from when I was really, really young. You have to work hard, you have to be consistent. You can't just do things when you feel like it because believe it or not, I don't know if you can go to the bank and take out, say I don't feel like it, and you get some cash. It doesn't work that way. You can't use that to pay the bills.

So you have to be consistent and you have to make up your mind why you want to be consistent. You have to know why it is that you are consistent at something. You don't want to just be consistent at something or with something and you actually don't need to be consistent at it. Think about how is this going to have the biggest impact, and I always say this to my clients: Impact comes before the money. So if you don't see the money, are you focusing on having an impact?

Chrys: I love that you brought up your family because before we went live, you actually said that you were originally from Jamaica. So is your family with you in Canada or are they

Krista: Yeah. My family and I moved to Toronto about 20 years ago.

Chrys: Are they supportive of your entrepreneurship when you first started out?

Krista: Some are, some are like, "you have some student loans to pay, so how are you going to do this? You're not making any money. How is this gonna work?" And I persevered and everything.

Chrys: I'm sure they have over time realized that "you know what? She's doing a good job right now".

Krista: Yeah. So I think two things. When they see that you can take care if yourself and you can actually do things for other people. That's important and that's meaningful and it's not about making millions of dollars or whatever the case is. But it's really about being able to help other people, the people closest to you when they are in need. Being able to do that without hesitating about can I afford to do it, it helps. And it's really, really rewarding.

Chrys: And you've told me that you've actually started to take on corporate clients right now. So what was the reason behind this little shift in your business?

Krista: I wanted a challenge. A lot of my clients are coaches, like new coaches, consultants, people in the online space or I've had clients who are healers and graphic designers or branding strategists. And I really like working with creative people, but I also like the academic background and the more structured corporate feel to things. And also to be completely honest, I wanted to take on clients that could afford to pay me more money. Like why not bring on a client that you can secure a $30000 or $40,000 six month contract with. Why not? I feel as if that also gives you an opportunity to stretch yourself, really learn something and get paid to do it while at the same time. I mean, why not?

Chrys: I don't actually work with corporate clients. I'm curious, did you reach out to them? Did they reach out to you? How did you learn all these clients?

Krista: People reached out, remember how I mentioned earlier that I was putting up content on LinkedIn? I leveraged that, putting out content and then also sharing it with some of the people who are the decision makers, sharing the link with them. So that helped as well. Some people reached out to me and some companies I straight up. It's really being intentional about what kind of companies it is that you want to work with and how it is that you can provide value to that company.

And sometimes you'll reach out to companies and they aren't a good fit and that's fine, but you just have to be intentional about what kind of clients it is that you're going to be going after and what value it is that you're bringing. It's one thing to pitch someone, but what's the win-win? There has to be a win-win on both ends.

Chrys: So it sounds like you've actually focused a lot on LinkedIn marketing to generate leads. Do you do anything else besides LinkedIn marketing for your business?

Krista: I do LinkedIn more for corporate clients, but for coaches and people in that online space, I do a lot of Facebook ads and now are starting to leverage Pinterest ads as well. So that's also one of the means by which I'm putting out content and capturing leads. But also video does really, really well. So a lot of people don't use Periscope as much, I think it's a very good opportunity to create bigger impact and connect with more people. So I really like going live on Periscope and I do go live on Facebook - leveraging video as well. Never hurts.

Chrys: Do you have a YouTube channel?

Krista: I do. I am not as consistent as I'd like to be, but I'm working on it.

Chrys: Looking at everything you've done so far, what do you think you've been doing so well to set yourself as a business strategist apart from all the other business strategists out there?

Krista: Consistency, man. That's my best friend. I'm married to consistency and I think that it's important to be intentional. If you make a commitment to doing something, stick to it. If it's not working, it's okay that it's not working. It just means that the means by which you're doing it, you might need to shift it, you might need to pivot, you might need to take a step back where you could evaluate. But the goal should never change, so you need to be committed to that vision.

You need to know what your why is and just keep doing it. People might think I'm lazy, but I like to find the most effective way of doing things. I like to batch things, I like to outsource things to a VA. I just want to make sure that I'm having the biggest impact, that I'm not being the bottleneck in my business. Ultimately, I'm really focusing on how I can have a big impact, but also leverage my time very effectively.

Time is limited. That's the only thing that we cannot get back. Once you lose that hour last week, we can't get it back any other way. So I'm all about really leveraging tools and VAs and outsourcing different things so that I can focus on my expertise.

Chrys: And systems, because that's what you're known for.

Krista: Right. Tools and systems and processes and just having a checklist as to how you do something, and just passing it off to someone else and saying this is exactly how I need it to be done. Here are the steps and let them take it on.

Chrys: All right guys, so Krista actually has a free five day challenge for you guys to learn how to create 5k months in your business. So go check out bit.do/5K5days after today's show.

Now before we go on, today's show is sponsored by my messenger marketing agency, Chrys Media. We work with our clients to help them get more leads and increase engagement and sales with Facebook messenger marketing. So if you're interested to learn more about Facebook messenger marketing and how it can help your business, then go check out my free online training on how you can use Facebook messenger marketing. So go to hackyouronlinebusiness.com/messenger after today's show.

Krista, have you heard of Facebook messenger marketing?

Krista: Yes. Explored it all.

Chrys: Do you actually use it for your business right now?

Krista: Not right now, but I have used it in the past and I've found that it's really having a very solid strategy behind it. But I have seen pretty good results. Again, I used it for webinars and for promoting a lead magnet. I've gotten pretty good results with it, but it hasn't been something that I've been truly consistent with because I just like video marketing.

Chrys: And I just love that you just said the word strategy because a lot of people, regardless of whatever marketing channel, they'e just like, I just love this latest shiny object called [inaudible] and I have no idea where it plays in my marketing strategy, but I'm just going to use it. And then eventually like, what do I do with it?

Krista: It's great to have all these tools and all these systems, but if you don't have a strategy to support it, that becomes redundant and you actually don't see any results.

Chrys: Absolutely. So one of the things that you've talked about - the challenges of running a business and there are many challenges running an online business, right? And one of the things that you've talked is that we spend too much time working in our business rather than on our business. So can you actually expand and share what is the difference between working on our business versus working in our business?

Krista: Absolutely. So one of the things that people I find generally newer to entrepreneurship or even people who've been running their business for a bit of time is that they become the bottleneck ultimately, because there's a difference between working in your business and working on your business. When you're working in your business, you're dealing with the mundane tasks, the things that truly you should be outsourcing or finding tools to automate and streamline that whole process for you. And then working on your business are there things that are the more high level things and things that require your zone of genius, things that requires your expertise, the things that will actually move your business from where it is it is right now.

So maybe you're in the startup stage and you want to scale up. So your expertise is better suited focusing on your business as opposed to working in your business. Because I mean you could sit down and be answering emails for two hours and really not get anything done in your business because you are in the mundane tasks. And ultimately those are like the low hanging fruit as well. So you want to ensure that you're focusing on the high level things.

Chrys: So what are you doing right now in your own business to make sure that you don't end up just working just on the low level things? I know you mentioned you've got a VA, but outside of that VA, what are you doing? What else are you doing to make sure that you're always on top of the high level stuff?

Krista: I batch things. I organize my day so I have a very clear focus each day. I have my three top priorities. I stick to that, really be intentional. Even if I hit those three things, can I get a head start on tomorrow? So I have a theme for every day. I know what it is I need to focus on and break it down. If I find that there's something that's on my to-do list and it's been on my to-do list for a very long time, haven't quite yet, is there someone else would probably better suited to do this? And I'm okay with spending the money for someone else to take it on because that's one less thing for me to worry about.

Chrys: Yeah. And I think it's important to spend the money if you realize that this is not your zone of genius. And I think a lot of entrepreneurs, they, they're like solopreneurs or they just, I need to do everything by myself and you end up being the bottleneck like you just said. I want to move on to your speciality, which is creating a solid strategic plan supported by systems. So you've talked about how we need to think about our strategic plan as a moisturizer. I was just like, why is that? Can you share more about why we have to think about our strategic plan as a moisturizer?

Krista: Ultimately like you want to build your business on something that's solid, right? And there's only one way to do that is to really have a plan. The plan doesn't need to be this overly complicated thing, you just need to have a way by which you're going to execute on it, and what result it is that you're going to get. Simple things like your weekly emails that go out to your email list. Have a checklist breaking down exactly what template it is that you do you use, having key things you're talking about in your emails, is this email going to be a promotional email? What does a promotional email look like? Is this an email that is just for engagement? What are some of the key things that you're going to include in that email?

So it's really about focusing on having that impact and allowing your community to connect with you on a deeper level. So I mean that ultimately should be everybody's strategy. That strategy also allows for you to further leverage that connection, that relationship that you have with your audience and really understand what their desires are. And then really focus on educating people as well.

All these things come into your strategy, but I really, really, really believe that if you focus on strategy, the money will come, the systems will make sense, you will know exactly what you want something to do as opposed to going to blindly and trying to figure out what it is that you need to do. So be organized, focused on being results oriented as much as possible, and how is it going to affect the bottom line at the end of the day you want things that are actually going to make money.

Chrys: And you talked about systems. So what type of systems or what kind of systems are we actually talking about here?

Krista: Basic systems like having an email marketing platform, having a project management tool, having a tool that maybe you are the kind of person who likes to schedule content. Having tools that help. Is there two tools that you're using and you need for them to work together, how is it you can bridge that? What are some of the things that you can use to ensure that you're being very effective and efficient day in and day out?

So for email marketing, I really like Active Campaign, for project management I like Trello, I also like monday.com. Those are some of the tools that I use pretty consistently everyday. For CRM, I love using Zoho app. There's a ton of tools out there, just find the one that best suits you based on your budget. And ask yourself is this a tool that I can consistently use for the next six to 12 months? Because you don't want every other month you're switching to a different tool. You want to use them pretty consistently.

Chrys: Do you find that entrepreneurs struggle with having a system versus a plan? Because I kind of find that within the entrepreneurs that I know some of them do struggle with plans, but I don't really see them struggling with having a system because everyone is using different apps.

Krista: And if we went back to that whole thing about mindset, it's like if you're always hustling for that money, then you don't actually have a plan because you're just always like, okay, what am I going to do today? Oh, I need to do this. I need to do that. But if you don't have a clear plan as to what it is that you're focusing on, then you'll always be in that stage of hustling. You can't scale hustle. You can leverage hustle, you can't scale it.

If you leverage hustle, you are being smarter about, okay, I've been able to generate this $10,000. How can I further leverage this revenue to either expand in whatever capacity it is that you need to for your business? So the sooner you can get out of that hustle mentality and focused on scaling, it makes a world of a difference.

Chrys: Can you walk us through a bird's eye view over how do we actually create a solid strategic plan? So obviously not in details because that would take coaching from you, but just like a bird's eye view.

Krista: One of the things that I've worked with my clients is, okay, you can't always be launching. I really despise when people say, Oh, you should always be launching. No, there are key times in the year that you should be launching. If you really understand and know who your audience is, when is it that they're more likely to buy? What are their spending habits like? What are their needs? What are their desires? What are the things that they urge more in January as opposed to they would urge in October? Think about those things. Really understand those elements, really understand the kind of goals you want to accomplish in your business.

So for instance, if you wanted to attract a corporate client where you wanted to go after a bigger client, pitching them for October is your best bet because usually a lot of bigger companies, October, November is when they're doing their budgeting. So if you can get in right before, then you're definitely going to put yourself in a really good position. So just thinking about what kind of things you want to accomplish in your business and break it down over a span of a year. If you break it down very thoroughly, then it's something you can repeat year in year after.

So it's like something that you can get think, okay, next year, I already know that corporate companies budgets are closing off in October, November. Okay, so ensure that your proposals are getting in, we're setting up those meetings before then so that you can be included in that budget.

Chrys: Let's do an example, a real life example here. So let's say I come to you as a client and I'm like, I need help Krista with creating a strategic strategic plan right now for Chrys Media, which is of course you guys know that it's a Messenger Marketing agency. So walk me through what you'll have me do to come up with my business strategy plan and the systems that I need.

Krista: Okay, so let me ask you this. Who are your ideal kinds of customers? Who are the people that you're always working with?

Chrys: So most of them are actually coaches. So high ticket service providers and coaches. Yeah.

Krista: Okay. So what are some of the needs of those people within the next three to six months that you can serve?

Chrys: Right. So I need to know their needs and whether that's webinars and getting more people to the webinars and so on and so forth.

Krista: But also going back to what I was saying before - really understanding their buying patterns. When is it that they're more likely to spend money? That needs to be the pillar of when it is that you're launching things. So you're not always launching things and you're not launching something every single month. Think about, okay, if we're going to be launching anything this year, maybe you're launching only two or three times this year as opposed to five or six or seven or eight or ten times this year. Think about understanding their needs and also breaking it down to really understanding that there's three different types of ideal customers you can ever have in your business.

So there's an informed client, afflicted client, and the oblivious client or customer. So right now are you focused on attracting and really nurturing afflicting customers? Or are you focused on the person who's more informed because the person who is more informed, that means that which you are creating that marketing message, you're really being to get attention, speak to their interest, respond to their desires and motivate them to take action... Will be very different from someone who is oblivious.

Because someone who's oblivious, they haven't even acknowledged that they actually have a challenge or a problem. So you really need to understand who it is you're ultimately wanting to connect with and where is it that you want to lead them.

Chrys: I love that. So let's talk about those three different types - afflicted, informed and oblivious. I love those. When you work with your clients, what's the difference in terms of strategy for afflicted, if you're targeting afflicted versus informed, what do you do differently?

Krista: Okay, so someone who is informed is by the name of it, they are informed, right? So they know exactly what their challenges, they've done their research, they're well aware of what opportunities there are in the marketplace and what solutions are out there. So someone who's informed - your job is really to showcase how you are the best fit for that. That's ultimately what your marketing message is.

Someone who is afflicted is someone who doesn't necessarily know that they're experiencing a challenge. They know they're experiencing something that they can't actually really put their finger on it. So they're like, okay, you know what, there's something going on right now and that person's probably either going to do a Google search and they're probably putting in the symptoms of what it is that they're experiencing.

Someone who's oblivious is someone who's completely like just living their life and they have no idea what's going on and they're just like, okay, this thing is happening, maybe they don't really know. So of course being able to connect with that person is going to be very different. You want to speak to very specific things that that person is experiencing. And then for the oblivious person, you're going to have to do a lot of educating. So taking them step-by-step based on where it is that they are. 

So let's just use like back pain for instance, it's like the easiest way for me to break this down. So someone who is experiencing back pain and they are oblivious, they might not even realize it's actually back pain. They might just find that they are waking up every night and they can't sleep very well, they are experiencing fatigue. They might find that they don't have a lot of energy throughout the day, whatever the case is.

So you want to speak to those very specific things - "Are you waking up in the middle of the night tired? Are you exercising, you're eating well, but you're can't make it through the day without taking a nap or having an energy drink?" Like speak those very specific things and educate them, actively educate them.

So that's a big part of marketing is actually educating people, motivating someone. Your job is never to convince anyone. Your job is ultimately connect with someone, educate them, and systematically educate them so that they make an informed decision.

Chrys: Is it possible to target two or all of them at the same time or do you only focus on one?

Krista: You can focus on all of them at the same time. The solution's going to always be the same. The means by which you connect and convert them will vary.

Chrys: Let's expand on that. So the means, how different is it? Is it a longer time to...

Krista: Not necessarily. So the person who was informed like I was mentioning earlier, the person who's informed, they know exactly what it is that they need and what it is that they want. So it might take them a minute to make that buying decision, it might mean that it takes them 10 days, it could take them 30 days, 60 days. It really boils down to really connecting people based on where it is based on where they are right now in their journey. Someone who's oblivious can make a buying decision literally instantaneous if you've done a good enough job at connecting with them and showcasing how your product or service is ultimately going to transform their life.

Because people don't buy into like the lesser version of themselves, they buy into the future improvement versions of themselves. So how is it that your product or service is going to get them to that better versions of themselves?

Chrys: That's transformation, isn't it? You're not selling your features, you're selling your transformation. So here's the question. How often do I actually need to change my business strategy and change my systems? Do I do it once and keep it there forever or do I have to constantly change it?

Krista: I think once you have something that's working for you, it's good and you're like, I don't believe in the whole if it's not broken, don't fix it - I believe that there's always room for improvement. So as you're going along and really utilizing your systems and seeing what strategies are working and you should at least have a handful of strategies that are actually working, then you can actually see, okay, maybe there's an opportunity for me to shorten this process or maybe there's an opportunity for me to close this gap.

You just have to look at things from a bird's eye ultimately. You can't [inaudible] something until you take a step back and look at it from a different perspective. That's why it's important to just have everything that needs to be working, working, doing what it needs to, and then you can take a step back and really evaluate everything that's in motion.

Chrys: Now before we end on this episode, I'll like you to share a final tip. So what is the biggest lesson that you've learned as an entrepreneur - that is not consistency?

Krista: You have to nurture your mindset and you have to be open. It's not going to always go as planned, but you have to be committed to that vision. What is that vision that you have in mind and be married to it, right? Like you can't just do things when you feel like it, you know, consistency, but it's really important that you focus on the things that are going to have the biggest impact. So if you're going to be investing in coaching or you're going to be going to a mastermind or a membership, think about how you can leverage this to have a bigger impact in your business and how it can leverage more money because we're in business to make money, not to not make money. We want to make money.

Chrys: Guys, this is a perfect way to close out this episode. Don't forget to go check out bit.do/5K5days after today's show to take Krista's five day challenge on creating 5k months. So thanks guys for spending time with me and Krista, head over to hackyouronlinebusiness.com. You can find the show notes, the links and everything that we just talked about today. So thank you so much Krista, I appreciate you taking time to come on the show.

Krista: Thank you. Absolutely.

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