EPISODE 103: HOW TO BUILD A CRISIS-PROOFED LEGACY BRAND WITH TIFFANY NEUMAN
Today we’re continuing with the Recession Series to help your online business during this financial crisis.
On today’s episode, we’ll talk about creating a legacy brand that lasts and allows you to shine brightest in your niche, even during a down economy. This is important because here on Hack Your Online Business, we’re not just creating a business and revenue, each of us should be creating a legacy brand.
Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends.
She now works with mission-driven entrepreneurs across the globe like Selena Soo to help them 10x their sales and shine even brighter in their niches.
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"The main difference is with larger corporations is you're branding for a community. You want it to speak to everybody that is working for the company. So it's not branding as an entrepreneur, you're not branding yourself."
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Topics Discussed In This Episode:
- How Tiffany got started in branding and how she got to work with successful entrepreneurs like Selena Soo
- Why and how branding big brands like FedEd versus branding an entrepreneur is different
- The key things to know when you are branding yourself as an entrepreneur
- How to build a legacy brand
Resources Discussed In This Episode:
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