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EPISODE 119: GET SALES SERIES: HOW TO GET YOUR FIRST 100 CUSTOMERS

Get Sales Series- How To Get Your First 100 Customers-min

If you have trouble getting customers for your online business, then this episode is going to be helpful. I am going to be sharing how to get your first 100 customers, and the things I did and still do to get customers and they work.

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"I believe that getting customers is a mixture of the strategies and mindset. You can have all of the strategies on customer acquisition, how to get traffic, how to get leads, those are not the complicated part. The complicated part is the mindset work that needs to be worked on as you work towards getting your first 100 customers."

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Topics Discussed In This Episode:

  • The 3 mindset shifts you need to have when trying to get customers
  • 4 strategies on getting your first 100 customers

Hey what’s up my online business fam, this is episode number 119. On this episode, I am kicking off a brand new series of podcast episodes around getting sales.

If you have trouble getting customers for your online business, then this episode is going to be helpful. I am going to be sharing how to get your first 100 customers, and the things I did and still do to get customers and they work.

Now if you enjoy this episode, or you want to learn more about online business and online marketing, then I encourage you to subscribe to the podcast on Apple Podcast, Spotify or anywhere you tune in from. Even better, leave a quick review for the podcast on Apple Podcast, and if you do, take a screenshot, and then tag me on Instagram @thisischrystan.

So if you’re starting out with a new online business and you are looking to get your first 100 customers, these are the things that you will want to do.

I believe that getting customers is a mixture of the strategies and mindset. You can have all of the strategies on customer acquisition, how to get traffic, how to get leads, those are not the complicated part. The complicated part is the mindset work that needs to be worked on as you work towards getting your first 100 customers.

When it comes to getting your first 100 customers, the first thing you need to know is nothing happens without confidence. Some entrepreneurs fear selling. When I started my first online business, I was terrified of selling. I was afraid of bringing up what I sold, I was afraid of rejections so I kept on postponing cold calling or cold emailing.

But when I started to get over the fear of selling and possibly embarrassing myself, getting rejected, I started to get customers.

One of the earliest things I did for my first online business was I paid for this banner backpack, those huge banners attached to a backpack, and I printed flyers, and I would go to the business district area every day during lunch time and give out flyers and talk to potential customers.

Was it embarrassing? Yeah! I saw people I knew, and it felt embarrassing. A part of my embarrassment was my ego. Walking around with this big banner backpack and giving out flyers.

But that taught me to approach potential customers and strike up a conversation with confidence. That exercise gave me the confidence to cold email potential leads when I eventually started Chrys Media.

If we let fear rule over everything, we would be too scared to make a cold call or have a conversation with a new client. If you want a customer to buy what you are selling, self-confidence needs to be oozing out of your pores.

And that confidence has to be from the way you talk about yourself and your offer, the way you look, the way you write, everything has to scream confidence.

Nobody wants to buy from someone who looks like they are afraid or shy of their product or service. When someone appears confident, we trust that person more. We like that person more.

So work on your confidence so that when you talk about yourself and your offer to a potential customer, you come off as confident and excited about what you’re selling.

The second thing you need to know is if you want to get your first 100 customers and beyond, you need to be constantly surrounded by opportunity.

That means constantly making contacts, gaining referrals, generating new business, always reaching for new opportunities.

A problem I see online entrepreneurs make is they get one customer or ten customers and then they stop looking for new opportunities and they only focus on the customers at hand.

You never want to hyper-focus on one opportunity. Remember, you do not live or die by one customer. At any given time, keep making new contacts, keep generating new referrals, so that even when you reach your first 100 customers and anytime you lose one customer, you instantly have access to your 101th customer.

And then the last thing you need to know about the mindset part of getting customers is you have to take initiatives.

There are some entrepreneurs that I’ve spoken to who complain they find it hard to get consistent customers or sales, and I ask them what are they doing right now to get customers and they tell me nothing or behind the scene things like blogging or posting on Instagram.

This is what I believe. If you want to get sales, if you want to get customers, you have to take initiative to knock on doors. Put yourself out there and actively reach out to new people.

What’s the worst thing that can happen? Someone laughs or slams the door in our faces. Risks can be scary. Cold calls, meeting new people, pitching new clients can feel scary and that’s why a lot of entrepreneurs don’t do it and then they complain about not getting customers.

Or you can push fear aside and focus on the reward that might be waiting on the other side of the door. You have new clients, more deals, and bigger sales.

So remember this, your social currency matters. What that means is, the more people you meet, the more business you’ll do. Because the more people you know, the more you can share about your business and your offers. Hide in one corner of the internet and you’ll find it to be more difficult to get your first 100 customers.

Now let’s move on to the actual strategies on how to get your first 100 customers.

The first strategy is reaching out to your existing network. People whom you know and the people that they know. This is the first thing that every online entrepreneur will do when they are looking for their first customers.

When I started my first online business, I told everyone in my circle about it. Some of my friends became my first few clients. I told my friends to tell their friends about it.

Again, remember back to the part about taking initiatives, you have to tell your network to recommend you to their network, and to let you know if they know of anyone who fits your ideal customer profile.

Don’t assume that they will share about your business and your offers. You have to take the initiative to tell them exactly what you’ll love them to do.

Here’s a caveat based on my own experience. A lot of times we think that our network of friends and family and ex-colleagues will support us and buy our stuff. But I’ve often found that it’s not as common as you think. So don’t be surprised or hurt if your personal network isn’t as encouraging or supportive as you thought they would be.

With this strategy, it would be easy to get at least your first 10 customers.

Which is why strategy number two is more important. Strategy number two is expanding my professional network to get my first 100 customers. These are people who ideally have connections or followers or customers to my ideal customers.

And what I do with my professional network is to create those new opportunities I was telling you about when we were talking about the mindset. So new opportunities like joint trainings, joint webinars, referrals, affiliates, speakers.

One of the things I’ve found to be very useful in expanding my professional network and getting customers from my professional network is saying YES to opportunities.

YES is the most essential word in any entrepreneur's vocabulary. You have to say yes to taking risks. You have to say yes to every opportunity. Now, I say every opportunity, but of course, this depends on the amount of time you have. If you’re starting out as an entrepreneur, then maybe you have more time to say yes to more opportunities.

I’ve said yes to online summits, to podcast interviews, to Facebook live interviews, to guest training. I may not get a new customer from every opportunity, but the next opportunity I say yes to might bring me new customers.

And this is also a way of believing in yourself and showing everyone that you are the best. The more you show up and in front of other people’s audiences, the more people get to know you.

This brings me to the third strategy: finding bigger complimentary businesses you can partner with.

There are many strategies that I have used to get my first 100 customers. But the most effective way, at least for me, has been partnering up with bigger complimentary businesses.

When I was doing Facebook Messenger bots as a service, I partnered up with Facebook advertisers who weren’t doing Messenger bots. And I easily got customers from them through their referrals.

My first online business was health and fitness related, and I partnered up with health and fitness brands and magazines to promote my product. In return, we worked out a referral fee.

This has always been my favorite strategy when it comes to exploding sales and getting customers. I always ask my clients, who can we partner up with and get access to their audience?

The last strategy to getting your first 100 customers is getting yourself out there and putting yourself in front of your ideal customers. And there are 3 ways to do that: owned, earned and paid media.

So what is owned media? Owned media refers to the things that you own. So for example, your blog, your podcast, your YouTube channel, your social media accounts.

People find you there and then you convert them into your first 100 customers.

Earned media is essentially word of mouth. A magazine features you in their article. You win an award. You get interviewed on a podcast. Someone shares about your product or service or writes a review about you. People finding you on the first page of Google. SEO is not technically earned media, but you can "earn" organic traffic from the optimization you do. This makes organic traffic a form of earned media, even if the content itself is owned media.

And paid media is the ads that you pay for. Facebook ads, YouTube ads, sponsorship, banners ads - all of these are paid media.

So through owned, earned and paid media, you get to put your business and your brand in front of your target customers. So what I like to think about is how am I putting my business and my offers in front of my target customers?

And then I break it down into the 3 categories. So what am I doing on the owned media side? Ok, I have my podcast, I have my YouTube channel that you can find on YouTube by searching for Chrystabelle, I have my blog and my website, I have social media presence.

And for earned media, I get featured in podcasts for example. And right now, I am not doing any paid media as of this moment.

So break it down and think about how you are getting your business in front of your target customers using these 3 categories. So for example, 40 customers from Facebook ads, 20 customers from your content, and then the rest from things like word of mouth referrals.

So I hope you find this episode very useful. Now don’t forget to subscribe to this podcast so that you don’t miss my weekly Monday and Thursday episodes.

Lastly, go connect with me on Instagram. I’ll love to get to know you and your online business. You can find me on Instagram at @thisichrystan, send me a DM and tell me you listened to this episode.

Anyway thank you so much for listening to this episode. Please leave the show a review on Apple Podcast if you have not already, it means the world to me. Alright guys, talk to you soon.

Thanks For Listening, My Friend!

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  • How To Get Your First 100 Customers

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