Creating Thought-Reversal Content To Build Authority With Brandon Lucero of Video 4X Effect

Brandon Lucero is the creator of the Video 4x Effect and host of the New Generation Entrepreneur podcast. His company helps entrepreneurs get video set up in their business so it scales their audience, message, and revenue so they can 4x their ROI and audience.

Brandon has worked with multiple 7-figure entrepreneurs like James Wedmore, Carrie Green and Caitlin Bacher.

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"We do want to do how-to educational content. It can't be a hundred percent of the content. You do want to do it, but it has to be under the umbrella of what you do. So, for example, we have our Video 4X Effect. I will never do a how-to educational piece of content that's outside of the Video 4X Effect."

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Topics Discussed In This Episode:

  • Working with James Wedmore as his mentor and how that shaped his business
  • Finding a gap in helping businesses with their messaging and how that has helped set his business apart from the competition
  • Why you should not only create how-to content, and the different types of content you should be creating instead

Resources Discussed In This Episode:

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