EPISODE 153: THE 2 UNCOMMON E-COMMERCE STRATEGIES YOU NEED TO TRY NOW WITH JORDAN WEST
Jordan West is the CEO at Mindful Marketing and the founder of Little & Lively, which is a Canadian-made ethical children's clothing line. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant, and 5 years later, he tripled the sales at the restaurant using creative marketing tactics.
After selling the store, Jordan and his wife grew Little & Lively from a small at home operation to one of the “top ten baby brands in Canada”.
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"The way that we've done our launches now is we will actually give early access to our VIP members. So we shut the website down and then we password protect it, and then only they can get the passwords. We post it on the VIP group and we send it to our SMS subscribers.
I think we had about 2,000 people at a time on the website during this launch. In that time, we did about $120,000 sales in that first 24 hours."
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Topics Discussed In This Episode:
- Business lessons from running a failed Taco Del Mar chain restaurant
- The same tactics and strategy Jordan used to grow his clothing brand and grew an agency that helps eCommerce brands scale
- How he uses a Facebook Group and SMS campaigns to drive revenue for Little & Lively
- How to use personalized videos for e-commerce at scale
Resources Discussed In This Episode:
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